Paid Media Associate
- Serve as the main point of contact for a portfolio of property clients
- Work closely with the digital marketing department, sales and marketing regional leads, and leaders at the property level to ensure consistent and accurate messaging to deliver results to clients
- Guide curation of quality content for paid social ads from clubs and other stakeholders to ensure successful campaigns
- Provide strategic paid media plans, measurement, and optimization recommendations to partners in the field
- Work with external vendors to establish paid media conversion and revenue tracking
- Lead reporting on both ongoing and completed campaigns, deriving key insights and feedback from data
- Lead and improve project workflow from clients and internally using internal tools (ex: Wrike)
- Work collaboratively with Sales & Marketing department to deliver revenue-generating campaigns
- Effectively communicate deadlines and scopes of work with corporate team and club contacts
- Absorb and apply constructive criticism from peers and clients
- Quickly adapt to platform nuances and provide recommendations for evolving best practices in the space
- Meet tight deadlines and multi-task between numerous projects at a given time
- Perform other duties as assigned
- Ability to read and speak English (e.g. the associates are required to communicate with English speaking customers or co-workers)
- Excellent verbal and written communication skills
- Strong attention to detail and exceptional organizational skills
- Experience in Meta Business Suite and Google Ads
- Ability to work independently with little or no supervision
- Excellent interpersonal and sales-related skills
- Ability to multi-task and manage multiple projects at a time
- Experience managing client budgets effectively
- Track record of managing paid media campaigns that deliver on defined KPIs
- Proficiency with Microsoft Office Suite
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