Outside Sales Rep (9/25 Rich)

Patrice & Associates Franchising, LLC
Richmond, VA
Outside Salesperson

Position Summary
The Outside Salesperson is responsible for building and maintaining relationships with fleets, trucking companies, and commercial accounts. This role focuses on new business development, on-site customer visits, and providing tailored tire and service solutions. Success requires proactive outreach, strong product knowledge, and the ability to translate fleet needs into long-term partnerships.

Key Responsibilities

  • Generate new commercial accounts through prospecting, networking, and referrals.

  • Grow and maintain relationships with existing fleet customers.

  • Provide consultative sales support by identifying tire and service needs.

  • Coordinate with store and service teams to deliver timely, accurate solutions.

  • Meet or exceed monthly, quarterly, and annual sales targets.

Day-to-Day Duties

  • Make daily outbound calls to prospective and existing customers.

  • Conduct on-site fleet visits to inspect tires, gather mileage/tread data, and identify opportunities.

  • Prepare and deliver bids, quotes, and proposals for tires and services.

  • Maintain regular contact with decision makers, including fleet managers and owner-operators.

  • Log all activity, visits, and notes into the CRM with attention to detail.

  • Track customer satisfaction and resolve issues quickly in collaboration with service teams.

  • Attend industry events, trade shows, or association meetings to generate leads.

  • Review manufacturer programs and communicate special pricing or promotions to customers.

  • Report weekly activity and pipeline progress to Store Manager or Sales Manager.

Required Skills and Qualifications

  • High school diploma or GED required

  • Minimum 2 years of outside B2B sales experience.

  • Strong interpersonal and relationship-building skills.

  • Proficiency with Microsoft/Google and CRM platforms.

  • Valid Virginia driver's license with clean driving record.

Preferred Qualifications

  • Experience selling in automotive, trucking, or industrial product markets.

  • Familiarity with Virginia DOT regulations and fleet compliance requirements.

  • Tire industry knowledge is strongly preferred.

Key Performance Indicators (KPIs)

  • New account acquisition rate.

  • Revenue growth from assigned accounts.

  • Customer retention and renewal rate.

  • Quote-to-close conversion ratio.

  • CRM activity tracking and pipeline health.

Work Environment

  • Reports to Store Manager or General Manager.

  • Primarily field-based with daily travel across assigned territory.

  • Full-time, 40 50 hours per week.

  • Must be able to stand and walk for extended periods during fleet visits and lift up to 50 lbs on occasion.

We MATCH Our Candidates with the BEST Companies and Career Opportunities in the Industry...

With 30+ years' of experience, Patrice & Associates Hospitality & Recruiting Specialists is not only the LARGEST Hospitality Recruiting firm in North America, but the BEST extending beyond just Hospitality. We say we're the best because our clients are some of the top name brands in their respective industry and thry rely on us to MATCH talented leaders from entry-managers to C-Suite leaders with opportunities in their organizations.

TOP 5 Advantages YOU get with Patrice & Associates Hospitality Recruiting

1. We know openings that are not on job boards (the best usually aren't)
2. We get qualified candidates directly to the decision makers (jump the line)
3. We work for YOU for FREE as a Career Coach to find YOU the perfect career!
4. We work confidentially, protecting your job while we look for new opportunities
5. You get to be part of our secure database for future exclusive opportunities

EOE - Equal Opportunity Employer

Posted 2025-09-14

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