Community Relations Manager (Outside Sales)

Since 1996, Always Best Care has helped families with non-medical in-home care and assisted living placement services. Always Best Care clients receive extraordinary care in an inspiring environment with caring people. We hire employees who are inherently courteous, polite, and treat all clients with the highest level of respect and professionalism. We are seeking a driven and results-oriented Community Relations Manager to spearhead our lead generation efforts and establish strong referral partnerships in the Alexandria, VA community. The ideal candidate will be professional, well-spoken and at ease in presenting to both professional as well as community audiences. Daily activities will include face-to-face marketing visits, community-based demonstrations and presenting professional in-services. This is an outside sales role for a professional who thrives in networking, building relationships, and closing deals in the home care industry. If you have experience in healthcare sales, home care, hospice, or senior living marketing, we want to hear from you! Key Responsibilities:

• Drive Lead Generation & Sales Growth – Identify, engage, and convert potential clients into long-term customers, meeting or exceeding monthly sales quotas.
• Establish & Maintain Referral Relationships – Build trusted partnerships with hospitals, skilled nursing facilities, doctors’ offices, rehabilitation centers, assisted living communities, and home health agencies to generate referrals.
• Engage with Local Businesses & Networking Groups – Actively connect with financial planners, elder law attorneys, chambers of commerce, civic organizations, and community networking events to create new business opportunities.
• Develop & Implement Sales Strategies – Execute outreach campaigns, in-person visits, cold calls, and presentations to expand brand awareness and drive new client acquisitions.
• Track & Report Sales Activity – Maintain detailed records in a CRM system, track referrals, sales pipeline, and performance metrics to ensure targets are met.
• Educate the Community – Represent the company at senior expos, health fairs, professional networking events, and educational workshops to spread awareness about our services.
• Collaborate with the Care Team – Work closely with our care coordinators and leadership team to ensure seamless client on-boarding and service excellence.

What We’re Looking For (Knowledge & Skills Required):

• Proven sales experience in healthcare, home care, senior living, or a related industry.
• Strong relationship-building skills with the ability to connect with healthcare professionals, business leaders, and community organizations.
• Self-motivated, goal-driven, and persistent in meeting and exceeding sales quotas.
• Ability to manage a full sales pipeline—prospecting, outreach, closing, and follow-up.
• Excellent verbal and written communication skills—capable of delivering compelling presentations.
• Comfortable with in-person networking, cold calling, and attending community events.
• Proficiency in CRM software, Microsoft Office, and social media marketing a plus!
• Valid driver’s license & reliable transportation (this is a field-based role).

Why Join Us?

• Uncapped Earning Potential – Competitive base salary + generous commission structure + performance-based bonuses.
• Make a Meaningful Impact – Help seniors and their families find the best possible care solutions.
• Work with a Recognized Brand – Join a trusted senior care franchise with a strong reputation in Northern Virginia.
• Supportive & Collaborative Team – Be part of a mission-driven organization that values your contributions.
• Growth Opportunities – We invest in your professional development, sales training, and career advancement.

If you have any questions, please give us a call and we’ll be happy to help! Phone: 703.424.9768