Marketing Manager

Job Description

Job Description

Fairfax, VA | Hybrid (Minimum 1 day/week in office)

Do you love bringing marketing campaigns together and making sure every detail gets across the finish line?

The National Association of Landscape Professionals is looking for a highly organized, collaborative Marketing Manager to coordinate and execute integrated marketing campaigns that support our membership, conferences, education programs, publications, certifications, and other initiatives.

This is an ideal opportunity for someone who enjoys managing multiple projects, working across teams, building email campaigns, coordinating creative assets, and keeping marketing initiatives running smoothly.

You'll work closely with our Senior Director of Marketing to turn strategy into execution while helping thousands of landscape professionals connect with valuable education, resources, and events.

What You'll Do

As our Marketing Manager, you'll serve as the operational hub of the marketing department, coordinating campaigns from planning through execution.

Responsibilities include:

• Coordinate integrated marketing campaigns across email, social media, digital advertising, direct mail, print advertising, websites, and events.
• Build and schedule marketing emails, landing pages, workflows, and audience segments in HubSpot.
• Maintain campaign calendars, timelines, and project plans to keep multiple initiatives on schedule.
• Coordinate with designers, printers, mail houses, trade publications, and other vendors to ensure marketing materials are delivered accurately and on time.
• Draft marketing copy for emails, social media, digital ads, and promotional materials.
• Publish and monitor social media content.
• Update website pages and campaign landing pages.
• Track campaign progress and compile performance reports.
• Support conferences and events by coordinating signage, printed materials, promotional giveaways, and marketing logistics.
• Collaborate with staff across departments to help bring marketing campaigns to life.

What We're Looking For

We're looking for someone who enjoys both creativity and organization, someone who can manage multiple moving pieces while maintaining a high level of accuracy and attention to detail.

Preferred qualifications include:

• 3–5 years of marketing experience.
• Experience using HubSpot or another marketing automation platform.
• Experience building marketing emails, workflows, and audience segments.
• Strong project management and organizational skills.
• Experience coordinating multiple marketing campaigns simultaneously.
• Excellent writing, editing, and proofreading skills.
• Experience managing social media content and scheduling platforms.
• Familiarity with project management software such as Asana, Monday.com, Trello, or similar tools.
• Experience with Canva, Adobe Creative Suite, or similar creative software is a plus.
• Association, nonprofit, membership organization, event marketing, or professional services experience is a plus.

You'll Thrive Here If You...

• Love keeping projects organized.
• Enjoy collaborating with creative teams.
• Take pride in delivering polished work.
• Can juggle multiple deadlines without losing attention to detail.
• Like improving processes and finding more efficient ways to work.
• Are naturally curious and enjoy learning new marketing tools, platforms, and techniques.
• Take initiative and can confidently solve problems or find answers with minimal direction.
• Enjoy seeing marketing campaigns come together from start to finish.

Why Join NALP?

The National Association of Landscape Professionals represents an industry that builds and maintains beautiful outdoor spaces across the country. Our work helps landscape businesses grow through education, advocacy, certification, conferences, and professional development.

As part of our marketing team, you'll help promote programs that make a real impact on thousands of professionals nationwide while working in a collaborative environment where new ideas are encouraged and your contributions are valued.

Employee Benefits Include:

• 100% employer-paid medical, dental, life & disability insurance premiums for employees
• Generous paid leave + holiday office closures
• Parental leave
• 401(k) with robust match
• Professional development support

Salary: $65,000 – $73,000

Location: Hybrid (minimum one day per week in our Fairfax, Virginia office)