Head of Sales Enablement
- KNOWLEDGE, SKILLS AND ABILITIES:
- Enablement Strategy & Governance
- Develop and maintain a comprehensive enablement framework aligned to corporate growth objectives and revenue targets.
- Define KPIs for enablement impact (e.g., ramp time, certification rates, quota attainment) and report progress to executive leadership.
- Establish governance for messaging, collateral, and competitive positioning across all channels.
- Onboarding & Continuous Learning
- Build a structured onboarding program for new hires (Sales, SDRs, Channel Directors) that accelerates time-to-productivity.
- Launch ongoing learning paths, certifications, and role-based training for sellers and partner teams.
- Partner with Marketing and Product to ensure timely updates on new offerings, GLP-1 positioning, and competitive intelligence.
- Sales Tools & Technology
- Own the enablement tech stack (e.g., LMS, content management, sales readiness platforms) and ensure seamless integration with CRM (Salesforce).
- Drive adoption of tools and processes that improve seller efficiency and forecasting accuracy.
- Implement playbooks, ROI calculators, and proposal templates for consistent execution.
- Content & Collateral Development
- Create and curate high-impact sales assets: presentations, case studies, objection handling guides, and industry-specific messaging.
- Collaborate with Marketing to deliver tailored campaigns and outreach kits for different buyer personas (CFO, CHRO, Benefits Leader).
- Ensure all materials reflect Wondr Health's brand voice and value proposition.
- Partner & Channel Enablement
- Design enablement programs for distribution partners, including certification, co-selling playbooks, and joint demand-generation resources.
- Deliver partner training sessions and maintain a resource hub for easy access to tools and collateral.
- Monitor partner engagement and readiness metrics to optimize channel performance.
- Performance Measurement & Optimization
- Track enablement impact on pipeline velocity, conversion rates, and revenue contribution.
- Conduct regular gap analyses and adjust programs based on seller feedback and market dynamics.
- Publish quarterly enablement scorecards and insights for leadership.
- Ramp Time: Reduction in time-to-first deal for new hires.
- Certification Rates: % of sellers and partners completing enablement programs.
- Quota Attainment: Improvement in attainment across roles and segments.
- Content Utilization: Engagement with enablement assets and tools.
- Partner Readiness: Certification and activation metrics for channel partners.
- This role is initially designed as an individual contributor with a focus on building out a full team. Close collaboration with Sales Operations, Marketing, Product, and Channel leadership.
- 30 Days: Audit current enablement assets, tools, and processes; define quick wins and roadmap.
- 60 Days: Launch updated onboarding program and first wave of role-based training; implement enablement KPIs.
- 90 Days: Deliver partner enablement framework; publish first enablement impact report; establish quarterly cadence for content refresh.
- Competitive base salary with performance-based incentives. Full benefits package; eligibility for executive bonus programs.
- Bachelor's degree required; advanced degree or enablement certifications a plus.
- 10+ years in sales enablement, revenue operations, or related roles; healthcare or benefits ecosystem experience preferred.
- Proven success building enablement programs for multi-channel sales organizations.
- Expertise in sales methodologies (e.g., Challenger, MEDDICC) and enablement platforms.
- Strong analytical skills with ability to link enablement initiatives to revenue outcomes.
- Exceptional communication and facilitation skills; comfortable presenting to executive audiences.
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