General Manager

JF Fitness Crunch Fitness Corporate
Richmond, VA

Club Role - General Manager (GM)

Here at Crunch Fitness, we strive to cultivate a culture of diversity, acceptance, empowerment, and fun. We are searching for energetic and charismatic individuals to join our team!

Job Summary

The General Manager (GM) is responsible for ensuring members and prospects receive the highest quality of service and facilities. The General Manager will exhibit an ability to achieve financial targets by motivating, leading, supervising, and coordinating employees’ actions. The General Manager will also demonstrate an aptitude and command of all company-wide policies and initiatives to ensure the integrity of the Crunch brand.

Duties & Responsibilities

● Achieve target revenue goals through leadership and motivation of employees

● Implement and support company policies and promotions to generate new sales leads for optimum membership and personal training growth

● Ensure all staff maintains a high level of knowledge about club’s programs, facilities, and equipment

● Ensure ongoing generation of new prospective members

● Emphasize staff involvement in neighborhood and community activities

● Encourage staff to work as a team and be productive

● Recruit and hire the highest possible caliber of staff

● Demonstrate the ability to lead, motivate, and manage Personal Training department to ensure revenue goals are met

● Facilitate integration of Personal Training benefits into point of sale presentations to maximize scheduled fitness assessments and packages sold

● Oversee Fitness Director (FD) to ensure all components of departmental objectives are satisfied

● Support personnel related issues by following club procedure and documentation

● Resolve member complaints in a timely and tactful manner following club procedure and documentation

● Oversee, support, and develop Group Fitness department

● Ensure the club meets standards for cleanliness, maintenance, safety, and security

● Ensure ongoing maintenance and upkeep of equipment and amenities

● Oversee all inventory ordering and processes

● Assist in the processing/submission of payroll

● Exhibit an understanding of budgets and establish controls to keep expenses at or below budget

● Conduct weekly or monthly department meetings to ensure optimum performance and cohesiveness

● Other duties as assigned

Compensation

● Full time employee

● Salary + bonus eligible

● Full time benefits eligible

○ Health/dental/vision insurance

○ Two weeks paid time off (applicable to certain roles)

● Complimentary gym membership

Qualifications

● High school diploma or equivalent

● Bachelor’s degree (preferred)

● Sales experience - 2+ years (preferred)

● Management experience - 2+ years (preferred)

● Personal Training experience - 2+ years (preferred)

● CPR/AED certification (preferred)

● Strong leadership skills

● Strong organizational and administrative skills

● Strong sales and business acumen

● Excellent written and verbal communication

Job Requirements

● Pass drug screening

● Background check

● Use of finger scan technology for recording time worked

● Not eligible to work remotely

Posted 2025-10-21

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