General Manager

Gold's Gym
Richmond, VA

General Manager – Gold’s Gym

Ready to lead an energetic team in a fast-paced fitness environment? Gold’s Gym Swift Creek is searching for a passionate, results-driven General Manager who’s ready to take charge, build community, and elevate member experiences. If you're a natural leader with a love for fitness and a talent for inspiring others — we want to hear from you!

Why Join Gold’s Gym Swift Creek?

  • Be part of an iconic fitness brand with a legacy of strength and innovation.
  • Lead a dynamic team in a high-energy, supportive environment.
  • Help shape a vibrant gym culture for our diverse, motivated members.
  • Make a real impact through team development, customer service excellence, and strategic growth.
  • Benefits:
    • Health, Dental & Vision Insurance
    • Paid Time Off
    • 401K

What You’ll Do

Leadership & Management

  • Oversee day-to-day operations, maintaining a clean, safe, and welcoming gym.
  • Manage and optimize operational budgets, staffing, and payroll.
  • Hire, train, mentor, and schedule a high-performing team.
  • Drive performance through motivation, accountability, and continuous improvement.

Sales & Customer Experience

  • Lead the gym’s sales strategy, ensuring systems and outreach programs are effectively executed.
  • Deliver and coach top-tier customer service in a high-volume environment.
  • Resolve customer concerns with empathy and professionalism.
  • Organize and promote monthly in-gym events in collaboration with corporate marketing.

What You Bring to the Table

  • 5+ years of professional experience, preferably in fitness, retail, or hospitality.
  • Leadership experience in team development, operations, and budget management.
  • Sales-minded with the ability to execute promotional outreach and meet KPIs.
  • Passion for fitness, wellness, and helping others achieve their goals.
  • Strong interpersonal and communication skills, both verbal and written.
  • Entrepreneurial mindset with a hands-on approach and a drive for excellence.
  • High school diploma required; Associate or Bachelor's degree in business or a related field preferred.
  • CPR Certification (or willingness to obtain upon hire).

Other Details

  • Location - Currently hiring for Swift Creek & The Fan
  • Relocation Assistance: Not available for this position
  • Position Type: Full-Time, On-Site

If you're ready to grow your career, lead with purpose, and thrive in a people-first environment — apply now!

Posted 2025-08-06

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