Director of Strategic Growth & Membership

Position Overview:

TMA is seeking a strategic, results-oriented Director of Strategic Growth & Membership to lead its, sponsorship, and business development functions. This highly visible role is central to driving organizational growth by expanding TMA’s membership base, increasing member engagement, and generating non-dues revenue through sponsorships and product sales.

The ideal candidate is a confident relationship-builder with a strong background in membership development, sales, and sponsor cultivation. The position requires a proactive, people-oriented individual energized by the opportunity to engage with industry leaders and shape the future of a growing association.

Key Responsibilities:

Membership Recruitment, Retention & Engagement

• Develop and execute strategies for acquiring, retaining, and engaging members.
• Manage the full membership lifecycle, including prospecting, onboarding, engagement, and renewal.
• Build and maintain relationships with current and prospective members.
• Regularly analyze membership data and trends to inform decision-making and refine strategy.
• Clearly communicate TMA’s value proposition and customize messaging for diverse stakeholder groups.

Member Programs & Services

• Promote and sell member-facing programs, including training, certifications, benchmarking initiatives, and other product offerings.
• Identify new opportunities to enhance member value and drive participation in TMA services.
• Collaborate with other TMA staff to ensure accurate member data and efficient dues billing and collection.
• Serve as staff liaison to designated committees and working groups.

Sponsorships & Product Sales

• Lead business development efforts by promoting and selling event sponsorships, advertising, and other revenue-generating offerings. In collaboration with the Chief of Staff, ensure timely sponsor fulfillment and tracking.
• Package and present compelling sponsor and partner opportunities across TMA’s programs and publications.
• Represent TMA at industry trade shows, events, and meetings to build relationships and identify leads. Work with the Chief of Staff to identify and plan TMA’s trade show participation strategy.
• Foster strong relationships with members, sponsors, and stakeholders.

Ideal Candidate:

The ideal candidate brings an energetic, entrepreneurial mindset and thrives in a fast-paced, collaborative team environment. They are results-driven and take a consultative approach to sales, focusing on building strong relationships and delivering value. This individual is comfortable managing multiple priorities and responsibilities.

To Apply:

Interested candidates should submit a cover letter and resume to [email protected].

Qualifications:

• Bachelor’s degree in business, marketing, sales, or a related field.
• 6+ years of experience in membership development, sales, or business development, preferably within a trade association or nonprofit setting.
• Proven track record of meeting or exceeding growth and revenue targets.
• Proficient in using CRM and membership databases.
• Exceptional communication and interpersonal skills; comfortable engaging directly with members, sponsors, and stakeholders.
• Strong organizational and project management abilities.
• Self-starter with a high degree of initiative and ability to work independently in a remote environment.
• Ability to travel regularly for in-person events and meetings.