Regional Sales Manager - MidAtlantic

Job Description

Job Description

Description:

Position Summary

Orangetheory Fitness is looking for a high-performance Regional Sales Manager to lead,

inspire, and drive sales performance across 8–11 studios. This role is responsible for delivering

top-line revenue growth, exceeding membership and ancillary service KPIs, and developing a

team of high-performing studio sales managers and sales staff. The ideal candidate is a proven

sales leader who thrives in a fast-paced environment, is passionate about coaching, and has a

relentless drive for results.

Key Responsibilities

Sales & Revenue Growth

Own all revenue targets and KPIs across assigned studios, including new membership

sales, total revenue, retail, attrition, and ancillary services.

Analyze performance reports and metrics daily, weekly, and monthly to drive

accountability and exceed goals.

Collaborate with marketing and operational leaders to execute local campaigns,

promotions, and lead generation strategies.

Team Leadership & Development

Directly lead, coach, and develop Studio Sales Managers and Sales Associates within

the region.

Conduct regular in-person and virtual studio visits, providing hands-on training and

mentorship to drive sales excellence.

Implement sales training programs, playbooks, and performance management tools to

ensure consistent execution of Orangetheory sales processes.

Identify and develop future leaders within the region to support succession planning and

business growth.

Performance Management

Monitor and drive performance through clear KPIs: closing percentages, net

memberships, show rates, lead conversion, revenue growth, and upsell metrics.

Address performance gaps through action plans, coaching, and accountability

measures.

Ensure all studios are aligned with corporate expectations and operating at peak

performance.

Collaboration & Communication

Serve as the key liaison between corporate leadership and studio teams, ensuring

alignment with company vision and priorities.

Communicate effectively and consistently with cross-functional partners (fitness,

operations, and marketing).

Foster a culture of accountability, positivity, and high energy across all locations.

Qualifications

Minimum 3–5 years of multi-unit sales leadership experience in fitness, wellness, or

retail industries.

Proven track record of exceeding sales and revenue goals across multiple locations.

Strong coaching and team development skills with a hands-on leadership approach.

Data-driven decision maker with the ability to translate KPIs into clear actions.

Excellent communication, organizational, and time-management skills.

Bachelor’s degree in Business, Marketing, or related field preferred.

What We Offer

Competitive salary + performance-based bonus structure

Health, dental, and vision benefits

PTO and paid holidays

Career advancement opportunities in a growing organization

Complimentary Orangetheory membership

Join a brand that’s changing lives and be part of something bigger. Apply now to lead a

high-performing region and drive the future of fitness with Orangetheory.