Director of Marketing

Director of Marketing

Reports To: Executive Director
FLSA Status : Exempt
Employment Status: Full-Time
Location: Hybrid remote within our service area of Central and Southwest Virginia, with regional travel required

Applications will be accepted until May 15, 2026, or until filled.

Position Overview

We are seeking a strategic and hands-on Director of Marketing to lead our organization’s marketing and brand efforts. This role is responsible for increasing awareness, strengthening our brand, and expanding engagement across communities we serve.

The Director of Marketing will develop and execute integrated marketing strategies that support program visibility, community education, referral growth, and fundraising initiatives, while ensuring consistent messaging and strong brand positioning across all platforms.

This is a leadership role that requires both strategic oversight and day-to-day execution. This position is hybrid remote within our coverage area of Central and Southwest Virginia. Our main office is located in Roanoke, Virginia.

What You’ll Do:

Strategic Marketing & Brand Leadership:

• Develop and lead a comprehensive marketing and communications strategy.
• Define campaign priorities, performance metrics, and success measures.
• Use data and engagement trends to refine strategy and allocate resources.
• Ensure consistent messaging and brand identity across all channels.

Content & Digital Engagement:

• Oversee content across website, social media, email, print, and media outreach.
• Lead storytelling efforts that highlight mission impact and client outcomes.
• Ensure messaging is clear, compelling, and accessible to diverse audiences.

Collaboration & Community Engagement:

• Partner with the Director of Development on marketing for fundraising campaigns and events.
• Collaborate with program teams to ensure accurate and meaningful representation of services.
• Increase visibility through community partnerships, outreach, and public engagement.

Vendor & Resource Management:

• Manage relationships with marketing vendors and contractors.
• Assist with planning and monitoring the marketing budget.

What We’re Looking For:

Skills & Experience:

• Strong understanding of marketing, branding, and public relations principles.
• Experience developing and executing strategic marketing initiatives.
• Ability to translate complex, mission-driven work into clear messaging.
• Proficiency in digital marketing (social media, email campaigns, website management, analytics).
• Strong communication and collaboration skills.
• Ability to manage multiple priorities and work both independently and as part of a team.

Education & Requirements:

• Bachelor’s degree in Marketing, Business Administration, Human Services, or related field.
• 1–3 years of marketing experience (nonprofit experience a plus).
• Valid driver’s license.
• CPR/First Aid certification (or ability to obtain at our expense).

Work Environment & Physical Requirements:

• Primarily home office-based with regular travel throughout the service area.
• Frequent driving of personal vehicle required (mileage paid).
• Ability to communicate effectively in person, by phone, and via virtual platforms.
• Prolonged sitting, walking, or standing as duties require.
• Occasional lifting up to 50 pounds, with or without assistance.

Why Work With Us?
At Brain Injury Solutions, we’re dedicated to making a meaningful impact in the lives of the individuals and communities we serve. Since 2001, our team has brought together passion, professionalism, and purpose, working together to deliver exceptional services while supporting each other every step of the way. While our main office is based in Roanoke, Virginia, our staff are embedded in the communities they serve, extending our impact across more than 16,000 square miles throughout the region.

Employment Philosophy:

We believe that our agency’s success depends on the success of our people. To support that:

• We invest in ongoing training and professional development.
• We provide regular performance feedback and growth opportunities.
• We strive to promote from within wherever possible.
• We offer competitive compensation and a comprehensive benefits package.
• We foster a workplace culture rooted in respect, wellbeing, and shared purpose.

Benefits:

We’re committed to supporting the people who support others. Our benefits include:

Physical Health and Mental Wellness:

• Health and dental coverage.
• Supplemental insurance options and health savings/flexible spending accounts.
• EAP for all employees.
• Paid mental health time.
• Employee wellness challenges.
• Paid bereavement leave.

Financial Wellness:

• Retirement plan option with employer match.
• Paid time off (PTO) and paid holidays, including a floating holiday.
• Paid volunteer time.
• Financial counseling.
• Mileage reimbursement.
• Cell phone reimbursement.
• Tuition discount through a partner university.
• Employer-paid disability leave and life insurance.

Work-Life Flexibility:

• Remote and hybrid work options (where applicable)
• Flexibility that increases with years of service

Supportive Culture:

• Professional growth and development opportunities.
• Inclusive, collaborative team environment.
• Technology and office equipment provided for all positions.

To Apply or Inquire: Email your resume to Kathie King, Director of Operations & Administration, at [email protected].

Brain Injury Solutions provides equal employment opportunities to all employees and applicants and will provide reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA). If you need a reasonable accommodation during the application or interview process, please contact Kathie King, Director of Operations & Administration, at [email protected].

About Brain Injury Solutions:

The mission of Brain Injury Solutions, formerly Brain Injury Services of Southwest Virginia, is to help children and adults living with brain injury improve the quality of their lives and reintegrate into family and community. While many people receive good care in the hospital, most find once they are home, they lack supporting resources. This is even more true for many who already have limited means. Survivors of brain injury often find that they are lost and unsure how to navigate life following their injury. Many must relearn how to do everyday activities such as grocery shopping, working, and using a cell phone. Even simply visiting with a friend can be a new challenge. Fortunately, Brain Injury Solutions is here to help turn tragedy into hope! Not only are we here to fill the huge need of support during a challenging time, we provide this support free of charge for survivors of brain injury and their families.