Creative Director
- Own the creative process from concept to completion; manage the creative calendar, project prioritization and management, budget planning, and general creative operations.
- Lead the creative team in developing high quality creative campaigns on time, based on quarterly launch calendar, and in accordance with marketing and business strategies.
- Utilize strong analytical ability to evaluate and inform the end-to-end brand experience across multiple channels and customer touch points. Work closely with business leader and cross functional partners to deliver desired brand positioning, meet as needed to present ideas and solutions to marketing initiatives.
- Ensure that the Swig Life brand message is well defined and remains consistent and relevant through all collateral and platforms.
- Conceptualize and deliver relevant assets for both B2B and B2C, lead operations of internal studio and external photography partnerships.
- Lead the print design team through seasonal launch planning and design executions, implementing feedback while delivering against prebook and production timelines.
- Manage and inspire the creative team, remain actively involved in hiring and training creative staff, reviewing work, troubleshooting, brainstorming, and providing direction. Foster an environment of both collaboration and innovation.
- Maintain an excellent understanding of the current digital marketing landscape, including emerging trends and technologies.
- 12+ years of experience in a creative retail marketing leadership role, ideally in the gifting or wholesale industry
- Proven experience as a strategic thinker who understands the power of marketing storytelling and how it can be used to capture the customers attention, increase brand awareness and drive traffic
- Strong creative leader with 5+ years experience managing a team, who has an eye on process and production across multiple disciplines (photography, art direction, print, graphic design)
- Expertise in both digital (email, social, paid, site, etc.) and print collateral executions; Preferred experience in product development with a focus on print/pattern design
- A strategic and analytical mindset, capable of connecting creative output to broader business objectives and audience insights
- Comfortable with working in a fast-paced environment, meeting all deadlines particularly in peak seasons
- Be an emotionally resilient leader who is proficient at managing and prioritizing many projects and deadlines simultaneously
- Proven competitive awareness and ability to pattern current trends and expertise across the retail industry
- 15 days Paid Time Off your first year, and an additional day each year thereafter (up to 25 days), as well as company paid holidays and parental leave options
- Medical, dental, and vision insurance as well as additional voluntary benefits
- A 5% 401k match for all eligible employees
- Summer Fridays - from Memorial Day to Labor Day enjoy half days every Friday
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