Client Insights Vice President Hybrid Richmond, VA

Client Insights Vice President - Hybrid: Richmond VA

Lets be unstoppable together!

At Circana we are fueled by our passion for continuous learning and growth we seek and share feedback freely and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. Were a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences cultures and viewpoints that each individual brings. By embracing a wide range of backgrounds skills and expertise we create a stronger more innovative environment for our employees clients and communities. With us you can always bring your full self to work. Join our inclusive committed team to be a challenger own outcomes and stay curious together. Circana is proud to be Certified by Great Place To Work. Learn more at .

Role Overview

The Client Insights Vice President plays a strategic role in delivering actionable insights and consultative solutions for a major tobacco client headquartered in Richmond VA. This position focuses on strengthening relationships expanding engagement beyond current workstreams and uncovering new opportunities for growth. The role combines deep analytical thinking with strong relationship-building proven selling capabilities and executive presence to influence client strategies across marketing pricing and retail execution.

Job Responsibilities

• Strengthen client relationships and expand engagement beyond current scope; act as a trusted advisor to senior stakeholders.
• Build new relationships within the client organization to broaden Circanas influence and uncover new opportunities.
• Drive business development by identifying growth opportunities and leading proposal development; apply proven selling capabilities to secure expanded engagements.
• Leverage Circana data and strong analytical capabilities to uncover impactful insights and inform business strategies that drive client performance.
• Deliver insights that address key marketing issues such as new product launches line extensions pricing trade spend and retail execution using Circanas Liquid Data platform and extensive data assets including Point-of-Sale (POS) Frequent Shopper Program (FSP) Supply Chain Household Panel and Experian demographic data.
• Promote develop and deliver analytics-based syndicated and custom business solutions in partnership with HQ subject matter experts.
• Assess when and how to customize solutions for unique client business issues; recommend long-term changes to methodology and approach.
• Serve as a client advocate and liaison to Circanas Product Management Strategic Analytics Consumer & Shopper Media Solutions In-Store Solutions Technology and Operations teams.
• Provide industry thought leadership and represent Circana at client and industry forums.
• Lead strategic problem-solving and innovation initiatives to drive client adoption of Circana solutions.
• Manage complex projects and ensure alignment with client objectives while fostering continuous improvement in processes and deliverables.

Requirements

• 10 years of progressive experience with a strong understanding of manufacturer and retailer dynamics having worked in one or more of the following:
  • Retail (any channel) Consumer Packaged Goods Brokerage.
• Tobacco industry experience required .
• Strong relationship-building skills executive presence and proven selling capabilities to expand engagement and secure new opportunities.
• Experience leveraging Circana data and analytics to uncover insights and inform business strategies.
• Proven ability to develop and execute client relationship strategies and architect business proposals that integrate Circanas services and solutions.
• Demonstrated success in driving C-level engagements across core CPG issues (brand development category management marketing).
• Ability to quickly assess complex client issues identify root causes and translate vision into actionable solutions.
• Track record of creating and implementing innovative solutions that drive revenue growth and deliver measurable impact.
• Bachelors Degree in related field.

Circana Behaviors

Beyond technical skills experience and role-specific attributes these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in their daily work:

• Stay Curious: Being hungry to learn and grow always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy respect and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location: This position is based in Richmond VA (Hybrid) and requires on-site presence at the client offices 23 days per week.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employees position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills seniority geographic location performance shift travel requirements sales or revenue-based metrics any collective bargaining agreements and business or organizational needs. The salary range for this role is $180000 $212000. This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off medical/dental/vision insurance and 401(k)to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice . Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

The anticipated application deadline for this position is approximately 12/8/25.

#LI-JP1

Required Experience:

Exec