Outside Sales Representative

D&l Parts Company
Richmond, VA

Outside Sales Representative

The Outside Sales Representative for our Virginia Locations: Newport News/Chesapeake/Virginia Beach/Richmond is responsible for driving sales and revenue growth by developing new business opportunities and managing existing customer relationships within an assigned territory. This self-motivated, results-oriented professional should have strong B2B sales experience, excellent communication skills, and a solid understanding of appliance and HVAC parts, equipment, or industrial components. The ideal candidate excels at building long-term client partnerships and consistently identifies opportunities to expand market presence and increase sales performance.

Key Responsibilities:

  • Identify, pursue, and close new business opportunities within assigned territory
  • Delivery runs to customers for the branch as needed
  • Visit customers at their locations to present products, provide quotes, and offer tailored solutions
  • Develop and maintain strong relationships with key decision-makers at repair shops, contractors, distributors, or industrial clients, Liaison between D&L customers for up-to-date pricing, products, and services
  • Maintain a deep understanding of the company's product lines and promote the right solutions for each customer
  • Collaborating with the Marketing department for current D&L promotions, flyers, catalogs, pricing and other marketing materials to market to customer bases
  • Collaborate with branch teams to ensure excellent service and timely delivery
  • Prepare and deliver sales presentations, sales forecasts, product demonstrations, and training programs
  • Track sales activities, opportunities, and customer communications; Maintain an accurate record of leads, customer accounts, and sales. Reporting daily / weekly back to your manager as requested
  • Meet or exceed monthly and annual sales targets and quotas
  • Stay informed on industry trends, competitor activity, and customer needs
  • Represent the company at trade shows, networking events, and industry functions
  • Participate in sales calls and meetings as necessary
  • Qualifications & Skills:

    • 25+ years of outside sales experience, preferably in wholesale distribution of parts or equipment
    • Proven track record of meeting or exceeding sales goals in a B2B environment
    • Excellent interpersonal, communication, and negotiation skills
    • Expected to uphold a professional image through appropriate hygiene, attire, and behavior; Maintain professionalism, diplomacy, and sensitivity to confidential company trade information
    • Technical knowledge or experience with HVAC, electrical, or appliance parts is essential
    • Self-starter with strong time management and organizational skills
    • Work with limited supervision following standard company practices and maintain positive relationships with peers and supervisors
    • Proficiency with Microsoft Office Suite and ERP systems
    • Ability to operate office/branch equipment including computers, printers, fax machines, phone systems
    • Perform basic math for coordinating cash and credit transactions, and pricing of products and equipment
    • Valid driver's license, reliable vehicle, and clean driving record
    • Ability to travel daily within the assigned region
    • Operate within the standard procedures and policies in accordance with D&L and the D&L Handbook
    • Participate in annual inventory
    • Ability to lift to 75 lbs. with assistance of lifts, jacks, or other necessary equipment when needed
    • Established network of industry contacts in the territory
    • Bilingual (English/Spanish) is a plus
Posted 2026-03-15

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