VCE Field Marketing and Communications Coordinator

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The VCE Field Marketing and Communications Coordinator position is responsible for marketing and telling the impactful story of Virginia Cooperative Extension (VCE) to local, state, national, and international audiences by writing articles and contributing to the Virginia Tech News, social media, websites, College of Agriculture and Life Sciences (CALS) and Virginia Tech publications, and other outlets. Working collaboratively with CALS Communications and Marketing and VCE District Director(s), this person will produce and supply content to be used on the web and social media channels to market, communicate, and highlight activities across a portion of the commonwealth and effectively market and pitch those stories to the media. This person will assist with collecting social media content for the relevant VCE channels as well as gather engaging imagery and video content for their portion of Virginia. This position will be an ambassador for CALS Communications and Marketing in the field, including incorporating and representing the VCE brand across channels and created materials. This position will also coordinate with Virginia Tech's marketing specialists for best practices. Similarly, the VCE Field Marketing and Communications Coordinator will find and report on stories that show the breadth and impact of programs and events created by Virginia Cooperative Extension to better market VCE to its current and potential stakeholders. The communicator will collaborate with the CALS Communications and Marketing team to ensure a steady stream of content is being provided for web and social media updates. This person will also collaborate with state-wide partners and project sponsors to support outreach and dissemination of project deliverables and outputs. This position will report to the director of CALS Communications and Marketing and associated VCE district director(s). This position is based in the VCE Culpeper unit with responsibilities across the northern region of the state, and works with Extension personnel in the Northwest and Northeast Districts.

Required Qualifications

• Experience working in communications, public relations, journalism or related field
• Bachelor's degree, or equivalent relevant experience, in communications, public relations,

and/or journalism

• Experience marketing programs and events to a diverse audience
• Experience writing and producing public-facing content
• Basic photo and video editing experience
• Experience producing and editing digital content including engaging photos and videos
• Experience leading training sessions on a variety of topics

Preferred Qualifications

• Experience working with the media to get stories before a wider audience
• Experience collaborating with a larger communications team to ensure messages are

reiterated, carried across various channels, and uniform across a large landscape

• Working knowledge of Virginia Cooperative Extension

Pay Band

4

Appointment Type

Restricted

Salary Information

$43,000 - 55,000

Review Date

April 5, 2024

Additional Information

Must have a driver's license check with an acceptable and safe driving record.

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact John Thompson at [email protected] during regular business hours at least 10 business days prior to the event.

Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer