Director of Sales & Marketing [HT-960013]

FIRST LINE TECHNOLOGY

DIRECTOR OF SALES & MARKETING

Do you excel at driving explosive revenue growth while inspiring high-performing teams to deliver their best? Do you naturally inspire confidence in clients, partners, and your team through strong communication and decisive leadership? If you are an adaptive leader who can galvanize teams and deliver exceptional outcomes, we want to talk to you!

Our ideal Director of Sales and Marketing is:

• Growth-minded. You see challenges as opportunities and consistently look for ways to expand revenue and strengthen the organization. You anticipate industry trends and pivot with confidence.
• Strong communicator. You share ideas clearly and confidently, whether with the leadership team, partners, or sales staff. People trust your words because you back them up with consistent action.
• Organized. You structure your time and your team’s efforts effectively. Your ability to prioritize keeps projects moving forward without unnecessary complexity.
• Accountable. You own outcomes, both wins and losses. You don’t point fingers—you take responsibility and inspire your team to do the same.
• Strategic-minded. You think beyond the next quarter, developing scalable systems that position the company for long-term growth. You balance vision with execution.
• Collaborative. You believe the best results come from working together. You listen actively, respect diverse perspectives, and drive alignment across teams.
• Resilient. You remain steady under pressure and see setbacks as lessons that fuel your determination. Your team looks to you for stability in uncertain times.
• Executor with strong follow-through. You don’t just create plans—you make sure they’re completed with excellence. You’re known for delivering on promises and exceeding expectations.

Our ideal Director of Sales and Marketing is a leader who thrives on creating results through people, processes, and purpose. You will bring focus and clarity to First Line Technology’s revenue engine while coaching and mentoring your team toward new levels of performance. Your ability to streamline sales and marketing processes and activities, build relationships, and set ambitious yet achievable goals will help shape the future of the company. Most importantly, you will inspire those around you to buy into the mission and push beyond what they thought possible, leaving a lasting impact on the organization and the customers we serve.

RESPONSIBILITIES

Revenue Growth & Market Expansion

• Own and drive overall revenue growth, targeting a 30–50% increase year-over-year.
• Grow new and existing customer sales while also expanding into new markets and industries.
• Exceed annual revenue goals through clear strategy and execution.
• Develop and implement data-driven market strategies to identify opportunities and maximize ROI.
• Evaluate conference and trade show investments, ensuring strong ROI and alignment with revenue goals.

Sales, Marketing & Training Integration

• Oversee and integrate all revenue functions (sales, marketing, and training) into one high-performing unit.
• Align and bring unity to teams by assessing and repairing current processes and systems of the Sales and Marketing departments.
• This role provides strategic direction and oversight for lead generation, relationship management, and conversion optimization, ensuring the team delivers long-term impact.
• Develop and implement training strategies that equip the team to effectively represent our products and adapt as growth priorities evolve.
• Align departmental goals with the company’s three-year VTO (Vision/Traction Organizer).

Team Leadership & Culture

• Build and maintain a high-performing, scalable revenue team.
• Foster a strong, healthy team culture that reduces turnover and increases engagement.
• Coach, mentor, and develop managers, creating leadership depth and accountability.
• Partner in hiring decisions, performance reviews, and disciplinary actions.

Strategic Planning & Execution

• As a core member of the Leadership Team, be a trusted advisor to the CEO and Leadership Team peers, helping set company-wide priorities.
• Create, document, and execute a long-term revenue generation plan and growth roadmap for clarity and accountability.
• Deliver proactive reporting and market segmentation plans to guide focus and resource allocation.
• Act as the communication bridge between the Integrator and revenue teams, translating the CEO’s vision into actionable strategies.
• Free the Visionary (CEO) to focus full-time on strategic leadership by owning day-to-day revenue operations.

Financial & Distributor Management

• Manage a million-dollar budget across people, marketing, conferences, and trade shows.
• Drive financial stewardship with a focus on improving efficiency and reducing the cost of acquiring leads and customers
• Apply a disciplined, data-driven approach to financial decision-making and investment allocation.
• Review distributor performance and contracts to ensure value and alignment with growth strategies.
• Manage, build, and maintain strong, positive relationships with distributor partners to ensure alignment and long-term success even when competitive bids create tension.

** This is a hybrid position with headquarters located in Fredericksburg, VA. Candidates must reside within the Eastern or Central time zones to be considered. **

QUALIFICATIONS

Required:

• 5+ years of leadership overseeing sales, marketing, and cross-functional teams.
• Experience with B2B and B2G sales and marketing model
• 5+ years of experience leading pipeline strategy, resulting in $30M+ in revenue growth.
• 3+ years of proven success in managing budgets of $1M or more.
• Proven marketing expertise in branding, cohesion, and social media messaging.
• Completion of a bachelor’s degree.

Preferred:

• Background in CBRN, emergency response, or federal government contracting.
• Experience working with NetSuite ERP systems.
• Demonstrated ability to forecast and validate pipelines at $90M+ in revenue.
• International sales, marketing, or business development experience.
• Completion of an undergraduate degree in business or a science-related field.

Desired:

• Experience working within an Entrepreneurial Operating System (EOS) environment.
• Proven track record of scaling a company by 10x.
• Completion of an MBA or advanced degree.

THE COMPANY – FIRST LINE TECHNOLOGY

First Line Technology designs and manufactures innovative products that protect and support the people who protect and support everyone else. From first responders to federal agencies, we are dedicated to delivering the tools they need to stay safe and effective.

WHY WORK WITH US

• You’ll be empowered to try new things and influence real change.
• True team culture where your voice is heard.
• Hands-on environment with full ownership of sales and marketing departments.
• Strong leadership support and genuine care for employees.
• We never compromise on quality or doing business the right way.
• Plenty of opportunities to build relationships and grow in your career.

Our Core Values

• We are mission-focused: Our top priority is the mission of our customers!
• We are one team: We work together to get the job done, regardless of role or department.
• We embrace challenges: First Line is built on overcoming challenges.
• We simplify the complex: First Line has products and services that are unique and simple in complex areas.
• We own it: We take the initiative to bring about positive results, proactively addressing challenges rather than waiting for others to act.

SALARY: $120,000 – $130,000 annually, plus a 10% performance-based bonus tied to individual results and company revenue growth.

BENEFITS: Healthcare, dental, vision, 401K (company match up to 5%), PTO, up to 11 paid holidays, professional development, company-sponsored events, company credit card for company related expenses.

Own the revenue engine! Drive impact that saves lives and transforms industries! Apply now!