Retail Sales Associate

PGA TOUR Superstore
Richmond, VA

Hard Goods Associate

Reporting to the Sales and Service Manager, a Hard Goods Associate is responsible for engaging Customers in the Hard Goods areas, including Simulators, Putting Green, Club Repair, and Accessories, to drive sales and enhance Customer experience. This role involves assisting with front-end operations such as returns, exchanges, and promotions, while ensuring that merchandise is presented at a premiere stock and visual level. The Associate will demonstrate product knowledge, assist with club fitting, and maintain a clean, operational environment. Exceptional Customer service and collaboration with team members are key to success.

Key Responsibilities:

  • Engage with every Customer encountered and offer world class service by leveraging PGATSS Service behaviors. Focus on building lasting relationships that keep the Customer coming back.
  • Seeking out and engaging Customers throughout the Hard Goods areas (Simulators, Putting Green, Club Repair, and Accessories).
  • Maintain a working knowledge of all Front-End operations such as returns, exchanges, gift cards, lesson redemptions, loyalty program awards, discounts, promotions, coupons, etc. and assist when needed.
  • Assist in keeping Hard Goods areas (Simulators, Putting Green, and Accessories) merchandise presence at a premiere stock and visual level to drive sales and the Customer experience.
  • Ensure all Hard Goods areas, equipment, and supplies are always maintained and operational.
  • Maintaining the Hard Goods area in a clean, professional presentation at all times.
  • Demonstrate in-depth product knowledge of various golf clubs and explain their features, benefits, and differences to Customers.
  • Execution of proper customer fittings in accordance with PGA TOUR Superstore trained fitting techniques.
  • Demonstrate a culture of ethical conduct, safety, and compliance across all departments.
  • Assist Customers with club fitting, including selecting the right shaft, grip, and specifications for optimal performance.
  • Stay up to date on upcoming merchandising promotions and marketing events to maintain a strong merchandising presence throughout the life cycle of a promotion by utilizing bulletins on The Links.
  • Be a champion of the products and services offerings, and inform, educate, and promote offerings to Customers.
  • Provide consistent feedback to the Sales and Service Manager on operational and merchandising opportunities to maintain the best-in-class experience for our Customers.

Qualifications and Skills Required:

  • Communication: Candidates must have strong listening and interpersonal skills. They must possess good verbal and written communication skills and be able to communicate cross-functionally.
  • Computer: Candidates must possess basic computer skills with a working knowledge of Microsoft Office Suite.
  • Organization: Candidates must be able to organize multiple priorities to meet deadlines and objectives.
  • Education: High School Diploma or equivalent.
  • Experience: Retail sales, customer service or similar experience preferred.
  • Working Conditions and Physical Demands: Must be able to stand for extended periods of time, climb up and down a ladder, move throughout the store, and lift a 30 lb. box overhead.
  • Schedule: Must be able to maintain flexible availability, including nights, weekends, and holidays.
  • Business Acumen: Ability to quickly learn business acumen with appropriate training.
  • Accountability: Candidates should demonstrate strong self-accountability and a proactive drive for results.

PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

Posted 2026-03-15

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