Digital Strategist

Job Description

Job Description

Robert Half is seeking a talented Digital Strategist for a contract role based in Arlington, VA. This position offers an exciting opportunity to develop and implement comprehensive digital strategies that drive measurable business results. If you have expertise in digital analytics, web auditing, paid media, and content strategy, and thrive in a collaborative environment, we encourage you to apply.

Key Responsibilities:

• Conduct thorough web audits to evaluate website performance and identify improvement opportunities.
• Develop and execute tailored digital strategies that align with client objectives and goals.
• Manage paid media campaigns end-to-end, including planning, execution, and ongoing performance optimization.
• Analyze campaign data using digital analytics tools to assess effectiveness and inform strategy adjustments.
• Collaborate with creative and marketing teams to ensure digital content supports overall strategic goals.
• Provide actionable insights and recommendations based on data-driven analysis to enhance digital results.
• Stay current on industry trends, tools, and emerging technologies to continuously improve digital strategies.
• Coordinate cross-functionally to ensure smooth execution and alignment of digital initiatives.
• Monitor KPIs and prepare comprehensive performance reports for stakeholders and leadership.

Qualifications:

• Proven experience as a digital strategist, preferably in B2B professional services or related industries.
• Strong skills in digital analytics, web audits, and paid media campaign management.
• Proficiency with analytics platforms such as Google Analytics, Facebook Insights, and others.
• Ability to translate data insights into actionable strategies.
• Excellent collaboration and communication skills to work effectively with cross-functional teams.
• Detail-oriented with strong organizational skills and ability to manage multiple projects.