Marketing and Communications Manager

Posting Summary

Working Title Marketing and Communications Manager
Role Title Public Relations and Marketing Manager I
Role Code 29096-SW
FLSA Exempt
Pay Band 04
Position Number 29500842
Agency Tidewater Community College
Division Tidewater Community College (Div)
Work Location Norfolk - 710
Hiring Range $55,000 - $75,000, commensurate w/ experience
Emergency/Essential Personnel Yes
EEO Category 2-Professionals
Full Time or Part Time Full Time
Does this position have telework options? -Telework options are subject to change based on business needs-No
Does this position have a bilingual or multilingual skill requirement or preference?No
Work Schedule 8:30 AM – 5:00 PM, Monday – Friday with some evenings and Saturdays as required.
Sensitive Position No
Job Description

Tidewater Community College has served South Hampton Roads – both students and employers – for 50 years. It has grown from 1 campus into a regional educational and economic force. TCC is the largest provider of higher education and workforce services in Hampton Roads, enrolling nearly 25,000 students in 2024-25. Founded in 1968 as a part of the Virginia Community College System, Tidewater Community College (TCC) services South Hampton Roads with 4 campuses in Chesapeake, Norfolk, Portsmouth, and Virginia Beach, 7 regional centers and 2 important cultural institutions. The college had 3,399 graduates in 2024-2025, 40 percent of whom pursued degrees that would let them transfer to 4-year institutions. Of South Hampton Roads residents enrolled in higher education 33% enrolled at TCC. TCC’s institutional accreditation is affirmed through 2027 by the Southern Association of Colleges and Schools Commission on Colleges.

This position will support Institutional Advancement at TCC by managing and growing an engaged online community via official TCC social media and web properties, providing relevant content and spurring meaningful dialogue, and working to secure media spots on behalf of the college to amplify our voice. This role will oversee the Communications team, championing the standard of new social media as an efficient way to build engaged communities at TCC. This position will raise the visibility of TCC by amplifying our public relations, social media, and digital properties to share news and stories in relevant and timely ways. To maximize TCC’s ability to support existing students, while attracting and recruiting prospective students and partners.

Responsible for shaping and amplifying Tidewater Community College’s public voice. This position manages the day-to-day operations of the Communications Team, leads the college’s public relations efforts, and coordinates official TCC social media and web properties. By championing innovative digital engagement strategies, this role ensures TCC’s stories resonate with students, employers, and the community, ultimately supporting student recruitment, retention, and institutional reputation.

• Media & Public Relations
  • Serve as a secondary point of contact for media contacts, working in partnership with the of Director Marketing & Public Relations
  • Proactively pitch stories, monitor PR trends, and provide reports to Director
  • Draft and distribute press releases, media advisories, and oversee talking points for college stakeholders.
• Marketing & Social Media
  • Develop and execute a social media strategy designed to increased web referrals, engagement, and audience growth.
  • Create, edit, and curate compelling, concise copy and multimedia content that promotes TCC’s culture, programs, and people
  • Assist Director of Marketing and Public Relations with strategic planning for media buys and paid advertising campaigns
• Digital Marketing & Social Strategy
  • Empower TCC students and staff to become better brand advocates, recruiting and coaching them to amplify our voice.
  • Engage with the online community to respond to questions, comments
  • Collaborate with the Campus Communicators and Campus Writer to discover and amplify news stories across the college.

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications

• Knowledge of public relations and marketing best practices, with the ability to monitor industry trends to ensure relevant earned and paid media coverage.
• Exceptional writing, editing, and storytelling skills, including the ability to research, identify, and produce compelling, concise content that reflects TCC’s culture, programs, people, and impact and adheres to AP Style or similar editorial standards.
• Ability to create and adapt content that promotes institutional initiatives across digital, social, web, and traditional media platforms.
• High level of proficiency with social media and web platforms, including the ability to create, post, and manage attractive, shareable content in accordance with best practices.
• Ability to monitor trends in social media tools and applications, and to apply analytics to measure traffic, engagement, and audience growth.
• Ability to edit and maintain content on institutional websites and digital properties, and to independently or collaboratively identify, research, and amplify college news and stories.
• Strong interpersonal and communication skills, with the ability to represent TCC professionally, respectfully, and with cultural awareness to diverse audiences and stakeholders.
• Ability to recruit, coach, and empower departments, students, and staff to amplify institutional stories and culture through social media and digital engagement.

Additional Considerations

• Previous Marketing experience in Higher Education
• Supervisory experience

Operation of a State Vehicle No
Supervises Employees No
Required Travel Local
Posting Detail Information

Posting Number CLS_4413P
Recruitment Type General Public - G
Number of Vacancies 1
Position End Date (if temporary)
Job Open Date 04/17/2026
Job Close Date 05/05/2026
Open Until Filled
Agency Website tcc.edu
Contact Name
Email
Phone Number
Special Instructions to Applicants In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link:
Additional Information
Background Check Statement Disclaimer

The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link:

EEO Statement The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.
ADA Statement The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.
E-Verify Statement

VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.