Principal Associate - Mainstreet Customer Marketing (Hybrid)

Overview

Principal Associate - Mainstreet Customer Marketing (Hybrid)

Capital One is seeking a data-driven and innovative Principal Associate to join the Mainstreet Customer Marketing team. Recognized by Fortune Magazine as one of the "100 Best Companies to Work For," this role offers the exciting opportunity to drive the Customer Engagement and Financial Health programs through end-to-end marketing ownership.

The position requires a combination of strategic vision-setting and deep expertise in lower-funnel marketing channels (email, push notifications, and in-app messaging) and offers the chance to leverage cutting-edge marketing capabilities, including multi-armed bandits, GenAI, and modular testing, to fuel personalization.

Responsibilities:

• Define the strategic vision, including long and short-term roadmaps, for the Customer Engagement and Financial Health programs

• Influence internal decision-makers by crafting and delivering formal recommendations through excellent communication

• Identify and lead near-term testing opportunities to drive program growth

• Direct the development and execution of testing initiatives across lower funnel channels (email, app, push)

• Partner closely with analysts to evaluate business performance, uncover new opportunities, and refine strategies

• Collaborate effectively with cross-functional teams, including analysts, creative, operations, and legal

• Proactively share learnings and best practices

This Associate should bring:

• Excitement about customer engagement marketing and financial literacy!

• The ability to balance high-level strategic vision setting with an acute attention to details

• Experience developing creative briefs, leading creative processes, and effectively collaborating with internal creative teams and external agencies

• Proven experience in lower-funnel direct response campaigns (email, app, push)

• Experience leveraging data, metrics, and insights to inform strategy, drive results, and foster continuous learning

• A curious mindset for researching consumer attitudes, behaviors, and market trends

• Highly effective written and verbal communication skills, with outstanding presentation abilities

• Strong working knowledge of the Google Suite (Docs, Slides, and Sheets)

• Experience managing the details of multiple projects, meeting deadlines, and adapting to changing priorities while maintaining high-quality, accurate work

Basic Qualifications:

• Bachelor’s degree or military experience

• At least 4 years of experience of lower-funnel marketing experience (email, app, push)

• At least 4 years of experience in planning, executing and analyzing marketing programs

• At least 4 years of experience managing creative processes and partnering with creative teams

Preferred Qualifications:

• At least 5 years of experience working with cross-functional teams in a matrixed environment

• At least 5 years of experience working in an agile team environment

• At least 5 years of experience in financial services marketing (customer marketing preferred)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing

Richmond, VA: $109,900 - $125,400 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).