Field Marketing Specialist (US)
Job Description
Job Description
Location: DMV Area (DC, Maryland, Virginia) | Travel: Frequent (US-wide)
About Us
VisibleThread is a growing technology business that is expanding at a rapid rate. Our RFP Intelligence Platform changes the way organizations do business by reducing risk, improving efficiencies and ensuring compliance. Our solutions are Enterprise built and some of our major customers include Boeing, Lockheed Martin, and the Canadian Government, to name but a few.
Our Team
We hire energetic, creative, and passionate people who can work together to drive serious value for our customers. A career with VisibleThread is both rewarding and challenging. We are a fun team, with a flat structure and we offer fantastic career development opportunities to grow within our organization as we expand.
The Role
We are looking for a high-impact Field Marketing Specialist to be the face and force behind our US presence. You will own the end-to-end execution of our physical events, trade shows, and digital partnerships. This is not just a "behind the scenes" role—you will collaborate closely with Sales and Customer Success (CS) to turn every event into a growth engine for VisibleThread. You are part project manager, part brand ambassador, and part strategist.
Typical Day-to-Day Responsibilities:
- Event Ownership: Lead the strategy and execution for all US physical events, including major trade shows, executive forums, and intimate customer roadshows. You’ll handle everything from booth selection to on-site setup.
- Digital Partnerships: Manage and own our online US sponsorships. You will identify key partners and ensure our digital presence is maximized across industry-specific forums and platforms.
- Webinar Hosting & Support: Act as a key stakeholder for our US webinar program. This includes coordinating speakers, managing the technical backend, and frequently hosting or moderating sessions.
- Sales & CS Collaboration: Work hand-in-hand with our Sales and CS teams to promote upcoming activities. You will own the "pre-event buzz" and the "post-event hustle," ensuring leads are nurtured and follow-ups are executed flawlessly.
- Financial Stewardship: Take full responsibility for the event budget, including vendor negotiations, processing invoices, and meticulous tracking of receipts and expenses.
- Vendor Management: Source and manage relationships with printers, booth builders, and venue coordinators to ensure everything arrives on time and on brand.
Requirements
- Impeccable Eye for Detail: You’re the person who notices a typo on a 10-foot banner from across the room. You thrive on checklists and logistics.
- Proven Event Experience: 3–5 years of experience managing physical events and trade shows, ideally within the B2B SaaS or GovCon space.
- Communication Mastery: You are as comfortable negotiating with a shipping vendor as you are presenting to a room full of executives or hosting a live webinar.
- Financial Literacy: Strong organizational skills regarding budget management. You view an invoice not just as paperwork, but as a critical piece of ROI tracking.
- Tech Savviness: Familiarity with CRM tools (like Salesforce/HubSpot) and webinar platforms. You can troubleshoot a technical glitch on the fly.
- Road Warrior Mentality: This role involves considerable travel across the US to ensure our physical presence is top-tier.
- Proximity: Candidates must be located in the DMV area for proximity to key partners and team collaboration.
Benefits
- A supportive place to work with incredible teams worldwide.
- Genuine career progression opportunities.
- Attractive remuneration package.
- 100% paid private medical insurance.
- Gemini Pro Account
- Flexible working schedule.
- Monthly “all hands” and other team-building events.
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