Senior Director for Advancement Events

William & Mary
Williamsburg, VA

: Position Information Present Position Number FP360W Role Code Title Professional/Lecturer (Staff) Position Title Senior Director for Advancement Events Unit Mission Statement At William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. As such, the university aspires to attract and retain exceptional students, faculty and staff who keep W&M at the forefront of teaching, learning and research. University Marketing emphasizes three core areas — enrollment, advancement and reputation — to enhance William & Mary's standing as a top institution of higher learning in the U.S. and around the globe. Through its work to strengthen brand perception, student recruitment, alumni engagement and fundraising, University Marketing advances William & Mary's distinctive excellence, raises its profile worldwide and secures its financial foundation — creating meaningful connections and wide-ranging impact for all times coming. Position Summary The Senior Director of Advancement Events is a leader on the Strategic Events team in University Marketing at William & Mary. University Marketing includes all William & Mary efforts to develop and execute marketing programs and campaigns that increase brand identity, perception and awareness across three core areas — enrollment, advancement and institutional reputation. William & Mary's ability to flourish and advance as a preeminent university depends largely on our ability to drive competitive application and enrollment metrics, ensure long-term financial sustainability, and raise W&M's profile on a national and global scale. The Senior Director reports to the Executive Director of Strategic Events and is responsible for the strategic development and management of events across the university to build and sustain a culture of engagement and philanthropy for the entire William & Mary constituent community. As the team lead for a dynamic department responsible for both alumni and donor engagement events, the Senior Director is the architect and manager of local, state, national and international strategic event experiences and strategic event programing to engage, cultivate and educate donors, friends and alumni to encourage their increasing support to William & Mary, working closely with campus partners and Deans across the university. The Senior Director also oversees event marketing and messaging across donor and alumni engagement events programming. The successful Senior Director of Advancement Events will be an innovator who will foster a culture of belonging that embraces all people and perspectives. This is a hybrid position based in Williamsburg, Virginia, that offers a flexible work environment. Please review the full position description with all job duties under the “Featured Job Opportunities” on the University Advancement recruitment website: Required Qualifications
  • Bachelor's degree or the equivalent combination of education, training and or experience.
  • Commitment to diversity, equity, and inclusiveness, including, but not limited to, collaboration, staffing and programming.
  • Substantive experience managing the full event planning cycle for large audiences and participants (typically 5+ years).
  • Experience supervising and motivating staff within in a highly matrixed collaborative environment (typically 5+ years).
  • Outstanding interpersonal, verbal and written communication skills, with the proven ability to work collaboratively as a team player as well as develop and foster communication and teamwork with a diverse audience including alumni, donors, faculty, staff, students and the University community.
  • Experience managing a budget (typically 5+ years).
Preferred Qualifications
  • Experience working with VIPs such as elected officials, celebrities, or affluent visitors (typically 5+ years).
  • Experience creating and promoting events through various communication channels (typically 5+ years).
  • Demonstrated relevant success in leading volunteer committees.
  • Experience overseeing site selection, program development, strategic outlook and moving all planning details forward positively to ensure consistent event experiences and messaging.
  • Strong analytical and problem-solving skills with the ability to analyze issues or roadblocks and effectively bring resolution.
  • Demonstrated success using data and analytics to measure and drive program development and improvement.
Advertised Pay Range Up to $90,000, commensurate with experience University Salary Range U15 Department 610000 VP University Advancement Office Location William & Mary Is the position remote work eligible? Hybrid (works remotely at least 1 day per week but not full-time) Remote Work Disclaimer Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor's ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility. Job Open Date 10/24/2025 Review Begin Date 12/05/2025 Job Close Date Open Until Filled Yes Employment Category Full Time Professional FLSA Exempt Position Term 12 Month - Continuing Special Application Instructions Conditions of Employment
  • This position may require additional hours beyond the typical workday/week to include evenings and weekends.
  • Flexibility to travel, and willingness and ability to use one's own reliable personal transportation as required.
  • Ability to lift 40 lbs.
EEO Statement William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities. Background Check Statement William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check. Benefits Summary Statement William & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with coverage for spouse and children, flexible spending accounts, and an EAP (Employee Assistance Program). Our employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more. To learn more, go to:

Posted 2026-03-29

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