Senior Web Content Strategist

About Reingold 

Reingold is a full-service marketing and creative firm in Alexandria, VA. For more than 40 years, we’ve been driven by a simple mission: to help organizations –– whether in the government, nonprofit, or business sector –– as they strive to make the world a better place. We hire top-notch talent to develop and launch compelling, inventive communications campaigns, leveraging the latest technology and digital media strategies that enable our clients to meet their audiences where they are.


We’re proud to say we’ve built a team of curious, passionate pros — from marketers and tech wizards to designers and strategists — who love what they do and bring their A-game every day. We take our work seriously, but not ourselves. We believe great ideas come from collaboration, humor, and a little bit of fun along the way.


When you work at Reingold, you get more than a job, you get a community. We offer competitive salaries, a comprehensive benefits package, a dynamic hybrid work environment, a vibrant workplace and growth opportunities in a variety of specialty areas. That means when we find great people (and they find us), they stick around for the long term.

That's where you come in. We’re looking for a full time web content strategist to guide the creation of content that is useful, accessible, engaging, and meets clients business goals. You would join our digital experience team for a six-month engagement and work on website projects in a variety of industries.

This is a temporary full time, hybrid role, requiring at least two days per week on site at Reingold’s headquarters in Alexandria, VA.

Here’s the work you’ll do:

Essential Functions:

• Execute content strategy work across all stages of a project, from discovery to post-launch. These activities could include:
  • Conducting user and stakeholder interviews, content-focused usability testing, and competitive analyses.
  • Complete content audits that involve understanding existing content sources and defining content gaps.
  • Review web analytics and other inputs to identify needed content improvements.
  • Create content strategy deliverables, such as content outlines, gap analyses, and governance documentation that provide a basis for web content development.
  • Planning site migrations, ensure site design and features work with real content, help with the content entry process, and train client authors when needed.
• Plan and lead workshops to define and prioritize web content needs.
• Help manage content development, maintenance, and optimization processes.
• Complete content modeling and taxonomy design activities.
• Be an advocate for plain language that helps guide users to what they need.
• Outline web pages and work closely with writers by lending a hand in the writing process when needed.
• Collaborate effectively as part of a client-facing, cross-functional team, and mentor junior team members as needed.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time.

This role is a good fit for someone with these qualifications, experience and skills:

Required Qualifications:

• Bachelor’s degree or equivalent professional experience.
• At least six years’ working experience, ideally in web content strategy or its related disciplines, like content design. If your experience is in a different field, but you can explain how your skills can transfer to web content strategy, please apply and tell us about your experience.
• Familiarity with writing for the web, UX design, information architecture, and interaction design.
• Demonstrated strength in problem-solving and effective decision making.
• Ability to work both as part of a team and independently, managing complex and simultaneous projects.
• Excellent oral and written communication skills to clearly convey information to upper management and clients.

Preferred Qualifications:

• Familiarity with tools like Content Workflow, Miro, and Airtable are a plus

Supervisory Responsibilities: This position will not have direct reports but will be expected to mentor junior teammates and to lead by example and influence.

Work environment and physical requirements: Prolonged periods sitting at a desk and working on a computer.

Reingold is dedicated to providing equal opportunity for individuals of all abilities. If you require assistance or need accommodation at any stage of the application process because of a disability or medical condition, please feel free to email [email protected] or contact a member of the People & Experience team at 202-333-0400.

Reingold has a policy of maintaining a workplace free of drugs and alcohol. For access to the full policy, which is part of the Reingold Employee Handbook, email [email protected]. Reingold ensures a safe, healthy, and productive work environment for its employees and others. All applicants are advised that full compliance with this policy is a condition of employment at Reingold.

Applicants must have authorization to work for any employer in the United States. We are currently unable to sponsor or to take over sponsorship of an employment visa.

Reingold is proud to be an Equal Opportunity Employer. We invite applications from all interested individuals including veterans and persons with disabilities.