Paid Media Associate

Job Description

Job Description

Paid Media Associate

BRG Communications | Hybrid – Alexandria, VA

BRG Communications is an award-winning communications agency focused on health, wellness, and better living. Recently named PRWeek’s Outstanding Small Agency of the Year for 2026, BRG partners with organizations and brands working to shape how people live, think, feel, and act through strategic, credibility-driven communications.

Our team combines strategic communications, digital engagement, creative storytelling, media relations, and emerging visibility strategies to help clients build awareness, trust, and meaningful audience connection. We are collaborative, entrepreneurial, fast-moving, and deeply committed to producing work that delivers measurable impact.

BRG Communications is seeking a Paid Media Associate to support the execution and optimization of paid media campaigns across a diverse portfolio of clients and digital platforms. This is an excellent opportunity for an early-career paid media professional looking to deepen platform expertise, gain exposure to integrated communications campaigns, and grow within a high-performing agency environment.

About the Role

The Paid Media Associate will work closely with BRG’s Paid Media Specialist to help manage campaign setup, trafficking, optimization, reporting, and ongoing account coordination. This role plays an important part in ensuring campaigns run efficiently while contributing to the performance and success of integrated client programs.

Campaigns may support healthcare organizations, associations, nonprofits, consumer brands, and mission-driven initiatives focused on improving health, wellness, safety, and quality of life.

The ideal candidate is highly organized, detail-oriented, curious, and eager to grow within a collaborative agency setting. This role is best suited for someone who enjoys balancing analytics, execution, problem-solving, and cross-functional teamwork in a fast-paced environment.

Key Responsibilities

• Assist with campaign setup, trafficking, and execution across paid media platforms including Meta, Google, LinkedIn, programmatic, and emerging channels
• Monitor campaign pacing and performance while supporting ongoing optimizations
• Pull campaign data and develop recurring reports for internal and client-facing use
• Maintain organized tracking documents, budgets, timelines, and campaign deliverables
• Coordinate with media vendors and external partners as needed
• Collaborate with internal account, creative, and strategy teams to support campaign execution and integrated communications initiatives
• Help identify opportunities for audience targeting, optimization, and performance improvement
• Support strategic planning and campaign recommendations across multiple client accounts
• Stay informed on digital advertising trends, platform updates, and emerging media opportunities

Qualifications

• 1–2 years of hands-on paid media experience; agency experience preferred
• Bachelor’s degree or relevant certifications preferred
• Familiarity with paid media platforms such as Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, or similar tools
• Strong organizational skills and ability to manage multiple projects simultaneously
• Excellent attention to detail and follow-through
• Strong written and verbal communication skills
• Comfortable working with campaign analytics, reporting metrics, and spreadsheets
• Familiarity with reporting and analytics platforms such as Looker Studio/Data Studio is a plus
• Curious, coachable, proactive, and eager to continue building paid media expertise

Why BRG Communications

At BRG, you’ll work alongside a collaborative team that values smart thinking, creativity, accountability, and continuous growth. Team members gain exposure to integrated communications campaigns, meaningful client work, and opportunities to expand both strategic and technical skillsets in a supportive environment.

Benefits include:

• Hybrid and flexible work environment
• Generous PTO and Summer Hours program
• 100% employer-paid healthcare and dental coverage for employees
• 401(k) with employer match
• Professional development support
• Short-term and long-term disability coverage
• Better Living Bucks program supporting personal wellbeing and lifestyle goals
• Opportunities for advancement and long-term career growth

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required for this role.

BRG Communications is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or other protected classifications.

Candidates requiring reasonable accommodation during the application or interview process are encouraged to request assistance.