Marketing Manager - Mainstreet Growth Marketing Strategy Lead (Hybrid)

Overview

Marketing Manager - Mainstreet Growth Marketing Strategy Lead (Hybrid)

We’re looking for an experienced Marketing Strategist to drive forward our growth marketing strategies, overseeing our marketing agenda and serving as the primary Marketing Strategist for one of our programs across owned channels (email, in-app, SMS, Site). The right candidate will have experience leading agendas through others and driving forward marketing strategies in white-space areas that leverage new MarTech capabilities. They will need to work with multiple cross-functional teams, building relationships across the organization and should thrive in a fast paced environment.

Key Responsibilities

• Defines the destination messaging & user journey strategy across our outbound marketing programs in a collaborative cross-functional team (business partners, creative teams, product, tech, legal, compliance, etc), providing strategic and tactical thought partnership to evolve the way we acquire customers.

• Oversees, removes barriers, and provides thought leadership for the day-to-day work across growth marketing programs owned by our team while also serving as the Marketing Strategy lead for one of our programs.
  

• Supports and guides team members as they navigate a steep change management curve, acting with a bias of leaning in versus out to help problem solve.
  

• Guides creative strategy, testing and process improvements, scaling the usage and impact of new capabilities for our campaigns.

• Pushes the thinking for new ideas and envisions the longer-term strategy for our program, getting partners and stakeholders bought into this vision and working in unison

• Works with the business lead to flesh out a mid and long term roadmaps for what capabilities we want to build to make a step change in messaging transformation agenda, driving both business and consumer value.
  

• Is well-versed in everything AI/machine learning and next generation martech capabilities. Actively researches and reads to understand new capabilities and proactively shares across the team.

• Shepherds multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step and timelines are met. Works across functions and with multiple stakeholders during the process in a well managed and organized manner.
  

• Leverages problem solving and influencing skills to ensure marketing initiatives deliver on intent and brings a data-based approach and customer-first innovative mindset to marketing to continually optimize customer experience and in-market results.
  

• Has excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.

Ideal Candidate

• Has experience leading cross-functional agendas in large organizations, along with a proven ability to manage multiple projects simultaneously and meet execution timelines

• Detailed-oriented with strong prioritization skills

• Highly effective communication skills with outstanding writing and presentation abilities

• Experience navigating marketing programs through change to enable to capabilities and strategies

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

• Experience working in matrixed environments, in complicated processes, with a track record for making them more efficient

Basic Qualifications

• Bachelor’s Degree or Military Experience

• At least 5 years of experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels, including owned channels (email, in-app, SMS, website)

• At least 5 years of experience in planning, executing and analyzing marketing programs

• At least 5 years experience in managing creative processes, partnering with creative teams and developing marketing materials that drive results

Preferred Qualifications

• Masters degree in marketing or business

• 1+ years of experience managing the scope & work load of other associates

• At least 1 year developing Marketing Strategies leveraging SalesForce Marketing Cloud

• Experience with Workfront

• At least 2 years of experience in marketing for financial services or another highly regulated industry

• At least 5 years of experience driving optimization plans and creative strategy

• At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $146,100 - $166,700 for Manager, Marketing

Richmond, VA: $132,800 - $151,600 for Manager, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).