Strategic Communication Outreach Specialist

Job Title: Strategic Communication Outreach Specialist


Company: BLN24


About Us: We find strength in teamwork-a better you is a better us
BLN24 is an award-winning Management Consulting Firm that supports the U.S. Federal Government in successfully achieving their mission and goals. Our service and solutions delivery start with understanding each client’s end-state, and then seamlessly integrating within each Agency’s organization to improve and enhance strategic and technical operations and deployments.


Position Overview:
The Strategic Communication Outreach Specialist leads the development and execution of integrated communications, marketing, and stakeholder engagement strategies that promote transportation research, engineering innovations, and public-sector initiatives. This role combines strategic planning, digital communications, branding, content development, and outreach to translate complex technical and policy information into compelling communications for diverse audiences. The Specialist plays a key role in expanding the reach of organizational publications and digital platforms while advancing public engagement, technology transfer, and organizational communications objectives.




Key Responsibilities:

• Lead quarterly promotional campaigns designed to increase magazine subscriptions, digital readership, and global audience reach, including coordinating with authors and subject matter experts to promote feature stories across web, email, social media, and other channels. 

• Develop and execute integrated communications, outreach, and marketing strategies that promote research initiatives, publications, programs, and organizational priorities. 

• Plan and manage multi-channel communications campaigns across digital, print, social media, email, and web platforms to increase audience engagement, subscriptions, and readership. 

• Lead branding and promotional initiatives for technical publications, digital content, and organizational communications, ensuring consistent messaging across all communication channels. 

• Create, edit, and publish high-quality content, including articles, web content, newsletters, social media posts, feature stories, graphics, and promotional materials. 

• Translate complex technical, engineering, research, or policy information into clear, engaging content for technical, executive, industry, and public audiences. 

• Conduct market research, stakeholder analysis, audience segmentation, and reader surveys to inform communications strategies and improve outreach effectiveness. 

• Analyze campaign performance using web, social media, and marketing analytics to evaluate effectiveness and recommend continuous improvements. 

• Coordinate communications support for conferences, trade shows, workshops, public meetings, and stakeholder engagement events, including the development of promotional materials and event communications. 

• Collaborate with researchers, engineers, subject matter experts, editors, graphic designers, multimedia specialists, and Government stakeholders to ensure communications products are accurate, timely, and aligned with organizational objectives. 

• Maintain editorial calendars and coordinate communications activities across multiple concurrent projects while ensuring quality, consistency, and adherence to established branding standards.  

• Adapt messaging, content formats, and promotional approaches for technical, policy, industry, executive, and general-public audiences while maintaining consistent branding and strategic intent. 

 
Required Qualifications: 

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, English, or a related discipline; Master's degree preferred. 

• Six to ten years of progressively responsible professional experience in strategic communications, public affairs, digital marketing, communications planning, or stakeholder engagement. 

• Demonstrated experience developing and executing integrated communications and marketing campaigns across multiple communication channels. 

• Proven experience creating content for websites, social media, newsletters, technical publications, digital campaigns, and other communications products. 

• Demonstrated success developing and executing social media and digital marketing campaigns that produced measurable increases in publication subscriptions, readership, audience reach, or stakeholder engagement. 

• Experience translating complex technical, engineering, scientific, or policy information into clear, audience-focused communications. 

• Experience leading public outreach, stakeholder engagement, branding, and promotional campaigns within federal, research, engineering, transportation, or scientific organizations. 

• Demonstrated ability to analyze communications performance using marketing, web, and social media analytics to drive continuous improvement. 

• Excellent written, editing, presentation, and interpersonal communication skills. 

• Experience managing multiple concurrent projects while meeting deadlines in a fast-paced environment.  

 
Preferred Qualifications: 

• Experience supporting highway, surface transportation, or other transportation-related programs is highly preferred. 

• Master's degree in Communications, Marketing, Public Relations, Journalism, or a related field. 

• Experience supporting federal infrastructure, engineering, scientific research, or technology organizations. 

• Knowledge of transportation research, technology transfer, infrastructure programs, and public-sector communications. 

• Experience developing campaigns that increase readership, subscriptions, stakeholder engagement, or public awareness. 

• Experience with content management systems (CMS), social media management platforms, email marketing tools, customer relationship management (CRM) systems, and web analytics platforms such as Google Analytics. 

• Familiarity with Section 508 accessibility requirements, plain language principles, digital communications best practices, and federal branding standards. 

• Experience supporting conferences, trade shows, public meetings, and stakeholder engagement events. 

• Professional certifications in digital marketing, communications, social media, public relations, or analytics are desirable.

Soft Skills  

• Exceptional written, verbal, and presentation skills with the ability to communicate complex technical information to diverse audiences. 

• Ability to build collaborative relationships with Government stakeholders, researchers, engineers, technical experts, industry partners, and the public. 

• Demonstrated ability to develop compelling communications campaigns, storytelling approaches, and audience engagement strategies. 

• Strong organizational skills with the ability to manage multiple concurrent communications initiatives while meeting deadlines and maintaining quality. 

• Ability to evaluate campaign performance, interpret communications metrics, and use data to continuously improve outreach effectiveness. 

• Ability to work effectively in multidisciplinary teams, adapt to changing priorities, and maintain a customer-focused approach in a dynamic environment.
  
  

What BLN24 brings to the Game: 
BLN24 benefits are game changing. We like our team to play hard and that means they need to be taken care of — physically, financially, and emotionally. We make sure to keep them in the game by giving them access to generous medical, dental, and vision plans. 

• You can join one of the fastest growing companies headquartered in the Washington DC Metro Area.  We give you the opportunity to work in different sectors, so you have the chance at variety while maintaining stability. 

• Flexibility at BLN24 allows each individual the opportunity to balance quality work and their personal lives. Depending on projects, we allow remote working opportunities so you can always be in the game no matter where you call home. 

BLN24 is an Equal Opportunity Employer. We believe people are our strength and understand diverse talents are key to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.