Primrose School Director

Primrose - School Director
Primrose School - Richmond, VA.
9501 Staples Mill Road, Richmond, VA.

Position Summary:

The School Director is responsible for the overall leadership, operations, and success of the school. This role ensures the delivery of high-quality early childhood education while maintaining excellence in staff development, family relationships, enrollment growth, licensing compliance, and financial performance. The Director creates a positive culture for children, families, and team members while upholding the Primrose mission of building a brighter future for all children.

Key Responsibilities:

Leadership & Team Development:

• Recruit, hire, train, coach, and retain high-performing teachers and leadership staff.
• Foster a positive, professional, and supportive school culture.
• Conduct regular staff evaluations, coaching conversations, and professional development.
• Lead by example and maintain high standards for professionalism and accountability.

School Operations:

• Oversee daily school operations to ensure a safe, healthy, and nurturing environment.
• Maintain compliance with Virginia licensing regulations and Primrose standards.
• Ensure classrooms operate effectively with proper staffing ratios and curriculum implementation.
• Manage facility operations, safety procedures, and emergency preparedness.

Enrollment & Family Engagement:

• Build strong relationships with current and prospective families.
• Conduct school tours and support enrollment growth initiatives.
• Maintain high levels of parent satisfaction and communication.
• Partner with the leadership team to execute marketing and community outreach efforts.

Educational Excellence:

• Support implementation of the Primrose Balanced Learning® curriculum.
• Ensure classroom quality, child development standards, and school readiness goals are met.
• Monitor classroom environments and provide instructional leadership to teaching staff.
• Promote a culture focused on child safety, emotional development, and academic excellence.

Financial & Administrative Management:

• Manage budgets, payroll, staffing plans, and operational expenses.
• Monitor enrollment trends and support school profitability goals.
• Maintain accurate records, licensing documentation, and reporting requirements.
• Collaborate with ownership on strategic planning and school growth initiatives.

Qualifications:

• Bachelor’s degree in Early Childhood Education, Education, Business Administration, or related field preferred.
• Minimum 3 years of leadership experience in a licensed childcare center or preschool setting.
• Strong knowledge of Virginia childcare licensing regulations.
• Proven success in staff leadership, enrollment management, and operational oversight.
• Excellent communication, organizational, and problem-solving skills.
• Passion for early childhood education and building strong relationships with families and staff.

Preferred Skills:

• Experience with curriculum leadership and coaching teachers.
• Strong customer service and relationship-building abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Financial and operational management experience.
• Positive, energetic, and solutions-oriented leadership style.

Compensation & Benefits:

• Competitive salary.
• Performance bonuses.
• Paid time off and holidays.
• Health, dental, and vision insurance.
• Professional development opportunities.
• Childcare tuition discount.
• Supportive leadership environment with growth opportunities.

Schedule:

• Full-time.
• Monday-Friday.
• *Some weekends depending on School Events (Spring fling, Open houses, etc).

Mission:

At Primrose, we believe who children become is as important as what they know. Our School Director plays a critical role in creating a safe, engaging, and inspiring environment where children, families, and teachers thrive together.

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