Senior Associate, MSO Marketing

Humana
Richmond, VA
**Become a part of our caring community and help us put health first** CenterWell is redefining senior-focused care across the country and we're looking for a collaborative, data-driven marketing professional to help us scale that mission. As the Senior Associate, Management Service Organization (MSO) Marketing, the cross-division efforts of the MSO & Independent Practice Association (IPA) business segment and will serve as a critical conduit to the Product Marketing team and select business partners, facilitating seamless communication and strategic alignment. This role is ideal for a proactive marketer who thrives in a fast-paced environment and is passionate about creating localized strategies that connect deeply with patients and caregivers. **Key Role Functions** **Strategic Leadership & Planning** + Support the development of comprehensive and scalable resources aimed at empowering our affiliate partners with tools that enable them to grow their practices, independently + Oversee the implementation of strategic initiatives, ensuring they are executed efficiently and effectively, and adjusting based on performance data and feedback from stakeholders + Use data and insights to evaluate full-funnel marketing impact and inform future strategy, including forecasting, budget management and performance optimization **Insights & Intelligence** + Leverage advanced analytics, market research and predictive modeling to uncover emerging opportunities and risks across markets + Translate complex data into clear, actionable insights that guide enterprise-level decision making and long-term growth strategies + Champion test & learn culture that empowers the execution team to experiment, refine and scale approaches with evidence-driven outcomes **Stakeholder & Partner Management** + Collaborate cross-functionally with enterprise marketing, clinical, and sales teams to ensure alignment and maximize impact + Serve as the key relationship owner to senior business leaders, driving value in partnership, strategic planning, thoughtful stakeholder engagement and insightful performance analysis + Build strong partnerships with market and operational leaders to ensure marketing strategies are grounded in local priorities **Impact** This role is critical to expanding CenterWell's reach and resonance in communities across the country. Your leadership will ensure our marketing efforts are locally relevant, brand-aligned, and strategically positioned to drive meaningful engagement and business results. **Use your skills to make an impact** **Required Qualifications** + Bachelor's degree or higher in Marketing, Business, Communications, or related field + 5+ years of experience in marketing, with a focus on regional or field marketing strategy + Strong analytical skills and experience using data to inform decisions + Proven experience in development and executing marketing strategy + Excellent communication, project management, and organizational skills **Preferred Qualifications** + Experience in healthcare, senior services, or multi-site operations + Familiarity with regional marketing dynamics and community engagement strategies + Experience supporting agency relationships and local media planning + Ability to adapt messaging across diverse cultural and geographic audiences **Additional Information** To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: + At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested + Satellite, cellular and microwave connection can be used only if approved by leadership + Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. + Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. + Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information **Our Hiring Process** As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. **Scheduled Weekly Hours** 40 **Pay Range** The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $94,900 - $130,500 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. **Description of Benefits** Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 11-23-2025 **About us** Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. ​ **Equal Opportunity Employer** It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our
Posted 2025-11-22

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