Social Media Specialist, - Richmond, VA

Social Media Specialist Richmond VA

Job Description

Who is CoStar Group

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100 CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our customers. Weve continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our customers and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers our employees and investors. By equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.

Overview

is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30 years experience in leading and growing digital marketplaces we pride ourselves on continually improving innovating and setting the standard for property search and marketing experiences.

With were building a brand that is redefining the industry. Were looking for big thinkers brave leaders and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true award-winning company. Already one of the fastest growing real estate portals in the industry we are driven to be #1.

RoleOverview: Social Media Specialist

Richmond VA In office Monday-Friday

We are currently seeking a Social Media Specialist to join our Marketing team based in Richmond VA. Th is role is primarily B2B-focused and is responsible for driving demand engagement and brand authority among real estate professional audiences while playing a supporting role in broader consumer initiatives.

This Social Media Specialist blends content strategy paid media execution and performance optimization to position the brand as a trusted industry leader and generate high-quality leads. The ideal candidate understands how to translate product value into compelling platform-native content that resonates with professionals while maintaining alignment with larger brand campaigns.

Key R esponsibilities

B2B Social Strategy and Audience Development

• Owns the social strategy for B2B audiences agents brokers and industry professionals

• Define audience segments needs and messaging frameworks

• Design and execute full-funnel social programs

Organic Social

• Develop and manage a social media content calendar aligned to product launches campaigns and sales priorities

• Lead the development and oversight of content creation

• Ensure content is platform-native and tailored to professional audiences

• Manage community engagement including responding to comments and fostering conversation

• Leverage social listening to identify industry trends and opportunities

Lead Generation and Mid-Funnel Focus

• Plan and execute paid social campaigns focused on lead generation consideration/retargeting content amplification

• Develop audience strategies and segmentation

• Continuously test and optimize toward efficiency and lead quality

Creative and Messaging Development

• Partner with creative teams to develop B2B-focused assets

• Translate product features into clear compelling value propositions

• Guide creative development with platform-specific best practices

• Build a testing roadmap across messaging formats and CTAs

Performance Analytics and Optimization

• Track and report on social campaign performance

• Partner with analytics teams to evaluate lead quality and pipeline impact

• Translate insights into actionable optimizations across creative targeting and spend

Cross-Functional Alignment

• Partner closely with:

• Sales teams to align on lead quality and feedback loops

• Product marketing to translate features into benefits

• Brand/consumer marketing to ensure consistency with broader campaigns

Platform and Industry Expertise

• Stay current on ad products platform updates and capabilities

• Monitor industry trends to inform content and messaging

• Identify opportunities for innovation

How This Role Supports B2C

• Extends consumer campaigns into mid- and lower-funnel social environments

• Builds retargeting and sequential messaging across audiences

• Helps translate product-led storytelling into both agent and consumer value

• Supports full-funnel continuity across YouTube social and awareness campaigns

Basic Qualifications

• Bachelors Degree from an accredited not-for-profit in-person college/university.

• A track record of commitment to prior employers.

• 3-4 years in social media marketing with B2B experience preferred .

• Experience running paid social campaigns focused on lead generation .

• Ability to balance creative storytelling with performance marketing .

• Experience with LinkedIn Ads Meta Ads and familiarity with Reddit and TikTok campaign management .

• Analytical mindset with the ability to connect media performance to business outcomes .

• Strong collaboration skills across marketing sales and product teams .

• Excellent problem-solving analytical written and verbal communication and interpersonal skills .

• Ability to think strategically and act proactively.

Preferred Qualifications and Skills

• Ability to build a strong engaged community across social media platforms .

• Ability to develop and implement effective employee advocacy programs .

• Experience with TikTok and/or Sprout Social .

• Experience with Asana and /or Canva a plus .

• Experience with Microsoft Outlook Teams Word PowerPoint and Excel a plus .

Whats In It For You

Ifyou area driven professional looking for a high-growth high-reward career CoStarGroupoffers the ideal part of a best-in-class companywith strong year-over-year growththat invests inyour success. Enjoy a rewarding atmosphere where you can learn excel and grow.

When you join CoStar Group youll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal trainingandtuition reimbursement.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

• Life legal and supplementary insurance

• Virtual and in person mental health counseling services for individuals and family

• Commuter and parking benefits

• 401(K) retirement plan with matching contributions

• Employee stock purchase plan

• Paid time off

• Tuition reimbursement

• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)

• Access to CoStar Groups Diversity Equity & Inclusion Employee Resource Groups

• Complimentary gourmet coffee tea hot chocolate fresh fruit and other healthy snacks

Sponsorship

We welcome all qualified candidates who are currently eligible to work full-time in the United States to please note that CoStar Group is not able to provide visa sponsorship for this position.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

Required Experience:

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