Manager, Growth Marketing
100,000.00 USD Annual Job Summary:
We are seeking a data-driven Growth Marketing Manager to own and scale our digital growth engine. This role leads paid advertising, search visibility across traditional and AI-driven engines (SEO, AEO, GEO), marketing analytics, and AI-powered optimization, while also developing content that strengthens our brand and engages our audiences. The ideal candidate is a channel-agnostic experimenter who is equally comfortable optimizing a campaign, analyzing a dashboard, and writing compelling content. Job Description: Key Responsibilities
- Plan, launch, and optimize paid campaigns across search, social, and display, managing budgets and vendor or agency relationships to maximize return on ad spend
- Identify, test, and scale new and emerging paid platforms and channels through a structured test-and-learn approach
- Develop and execute a comprehensive search visibility strategy spanning SEO, AEO (answer engine optimization), and GEO (generative engine optimization) to ensure discoverability in traditional search results, featured answers, and AI-generated responses from tools like Claude, Gemini, ChatGPT
- Optimize content structure, schema markup, and authority signals so company content is accurately cited and surfaced by answer engines and large language models
- Leverage AI tools to enhance marketing performance, including content generation and optimization, audience targeting, campaign automation, predictive analytics, and workflow efficiency
- Own marketing analytics: build dashboards, track KPIs across paid, organic, AI-driven search, email, and web, and translate data into actionable growth recommendations for leadership
- Develop, write, and edit content for company newsletters, announcements, and other internal and external communications channels, managing editorial calendars and coordinating contributions across the organization
- Maintain brand consistency and voice across all campaigns, content, and communications
- Perform other duties as assigned, which may include marketing support for business development proposals, events, and thought leadership initiatives
- Bachelor's degree in marketing, communications, or a related field
- 5-7 years of progressive digital or growth marketing experience with demonstrated, measurable results
- Proficiency with Google Ads, Meta Ads, Spotify Ads, Pinterest Ads, GA4, Google Tag Manager, Google Search Console, and SEO tools such as Semrush, Ahrefs, or Moz
- Proficiency with creative tools such as Canva and Adobe Creative
- Working knowledge of AEO and GEO practices, including structured data and content strategies that earn citations in AI-generated and featured answers
- Demonstrated experience applying AI tools to achieve marketing goals
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot, or Constant Contact)
- Strong writing and editing skills with experience producing recurring communications or publications
- A test-and-learn mindset with comfort presenting data and insights to senior stakeholders
- Strong organizational skills and the ability to manage multiple priorities and deadlines
Recommended Jobs
Delivery Drivers
Job Description Job Description Company Description Join Our Team as a Delivery Driver — Fewer Stops, Bigger Impact! Are you a seasoned, dependable, and driven Delivery Driver tired of jug…
Senior Fire Protection Engineer
Cities & Places At Jacobs, we're challenging today to reinvent tomorrow by solving the world's most critical proble…
Bridge Engineer - Entry Level
Job Description Job Description At Whitman, Requardt & Associates, LLP, we are "People Focused and Project Driven". We have been in business for more than 110 years and we are known for our quali…
Sales Executive - Remote
Are you competitive, results-driven, and motivated to make money? Do you want to be part of a winning culture in a growing company? ReminderMedia's Remote Sales Executives conduct a high volume o…
Data Center Operations & Security Lead (TS/SCI w/ Poly) (West McLean)
Fully On-site in Boyers, PA :: TS-SCI w/ CI poly REQUIRED (DO NOT APPLY UNLESS YOU HAVE THIS) :: Relocation Assistance offered! This Jobot Job is hosted by: Craig Rosecrans Are you a fit? Easy A…
Sales Manager
Job Description Job Description Salary: $55,000-$60,000 base salary plus up to 50% bonus SALES MANAGER - CONSTRUCTION STAFFING SOLUTIONS If you know how to build relationships in construc…
Lead Fabricator (2nd Shift)
2nd Shift Lead Fabricator Shift: Mon-Fri (3:30pm to 1am) Pay: $32- 34hr. Description: We are seeking an experienced and motivated Lead Fabricator to join our structural steel team …
Sr. Product Engineer - Web Services
Overview At Esri, we build the world’s most powerful geographic information system, enabling customers to make better decisions through the science of location. Our technology supports critical workf…
DCGS Systems Administrator
Pioneers. Innovators. Professionals. TechINT Solutions Group (TechINT) is recognized for its knowledge and experience in providing innovative technology exploitation, operational intelligence, counter…
Banquet Captain
Description Description The Banquet Captain oversees banquet functions by leading staff, ensuring smooth event execution, managing client needs, and supervising food and beverage service and se…