Membership Content Specialist

Membership Content Specialist

About the Role

The Membership Content Specialist supports the development, delivery and continuous improvement of CFA Institute's member content ecosystem - including the Career Library, AI Hub, Member Portal, newsletters, webinars and other digital engagement channels. Working closely with Membership, Product, Marketing and Technology, you'll turn strategic priorities into scalable content experiences that drive member engagement, adoption and value realisation.

You'll be accountable for the effectiveness of Membership's content operating model - from governance frameworks and performance measurement to AI-enabled content capabilities. Using analytics, member insights and market intelligence, you'll identify opportunities to improve content effectiveness, operational efficiency and member outcomes.

What You'll Do

• Lead content planning and roadmaps aligned to Membership's priorities, managing a portfolio of content initiatives and resources, and spotting emerging member needs and industry trends that shape future recommendations
• Monitor engagement and content performance, using analytics and member insights to drive data-informed optimisation, and deliver regular reporting that shows the impact of content initiatives against Membership's objectives
• Build, maintain and apply governance standards for content creation, curation, approval and lifecycle management - including running governance forums, tracking actions, and flagging risks or gaps for leadership
• Support the rollout of AI-enabled content capabilities across Membership - assessing emerging tools and best practices, running pilots, and helping scale what works into everyday content workflows
• Partner across Membership, Product, Marketing, Technology and Analytics on cross-functional content and member experience initiatives, contributing subject matter expertise to strategic planning discussions
• Manage relationships, budget and performance for external content providers, agencies and specialist contributors, and identify opportunities to improve efficiency and return on content investment

What You'll Bring

Experience & Education

• Significant experience in content strategy, digital content management, member engagement or editorial leadership
• Experience leading cross-functional initiatives within complex, global organisations
• Experience using analytics and audience insights to inform content strategy and decision-making
• Experience managing external partners, contributors or vendors
• Experience within professional associations, financial services or membership organisations preferred

Functional Expertise

• Expertise in content strategy, editorial planning and content governance
• Strong understanding of digital content platforms, content management systems and engagement channels
• Strong editorial judgement - able to translate technical or professional topics into clear, engaging content
• Experience with content performance measurement, analytics and reporting
• Knowledge of AI-enabled content tools and emerging digital technologies, including video platforms (e.g. Brightcove) and AI-assisted production

Key Competencies

• Strategic Thinking - translates Membership priorities into actionable content strategies and roadmaps
• Content Governance Leadership - establishes and maintains standards and controls that ensure quality and consistency across channels
• Cross-Functional Leadership - aligns stakeholders across Membership, Product, Marketing, Technology and Analytics to deliver outcomes
• Stakeholder Influence - builds credibility and drives alignment through expertise and trusted relationships in a matrixed environment
• Data-Driven Decision Making - uses analytics and member insights to identify opportunities and inform recommendations
• AI & Digital Innovation - champions adoption of emerging technologies and AI-enabled content capabilities
• Executive Communication - presents recommendations, insights and business cases clearly to senior stakeholders
• Member-Centric Mindset - maintains a deep understanding of member needs and uses insight to shape content and engagement
• Change Agility - adapts to evolving priorities, leading through ambiguity and supporting continuous improvement

At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: $72,000 - $96,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position including location. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package.

We offer a comprehensive benefits package to support our employees, including health coverage, generous time off, competitive retirement plans, flexible work options, and wellbeing and development programs. You can learn more on our careers site: Working at CFA Institute | Comprehensive Benefits

About CFA Institute

CFA Institute is the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we promote professional growth, uphold ethical standards, and help advance better financial markets. Join a global organization committed to putting investors first.

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Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.

If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to [email protected] noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.