Territory Manager, Baseball/Softball (Richmond, VA)

Wilson Sporting Goods Co.
Norfolk, VA
Overview:

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

What You'll Do:

Based in the greater Richmond, Virginia area, the Territory Manager – Baseball/Softball manages the relationships, sales efforts and operations for a defined territory (Virginia & District of Columbia) to achieve and exceed revenue targets and market share growth objectives. This role will be responsible to not only call on the existing account base in that region but to also build relationships and service grass root programs and academic programs (middle school, high school and college). Qualified candidates must have an elevated level of product knowledge and be passionate about sports, specifically baseball and softball.

Specific responsibilities include, but are not limited to:

  • Achieve the annual territory sales plan revenue and distribution objectives in the defined territory and meet the annual key product category objectives.
  • Develop, plan, and execute a strategic sales plan in selling to and managing team dealers, sporting goods retailers, and other trade channels.
  • Maximize in-person contact and sales call coverage with assigned accounts, colleges, universities, high schools, travel organizations, and trade channels.
  • Drive consumer demand and brand presence through grassroots and promotional activities.
  • Aggressively seek out and develop new business partners and accounts strategically within territory.
  • File various reports and utilize Sales Force on a timely basis.
  • Achieve targets in use of Wilson Team Shop for team sales.
  • Other duties as requested.

What We're Looking For :

We are seeking candidates with a Bachelor’s Degree from a four-year college or university and a minimum of 3 years of sales experience in packaged goods or related industry. Experience selling in the team sports industry preferred. In lieu of a Bachelor’s Degree, an equivalent combination of work experience, training, and education will be considered.

Other qualifications include:

  • Demonstrated ability to sell, influence and negotiate
  • Strong oral and written communication skills required within and outside the organization
  • Excellent organizational skills, analytical ability, and strategic planning
  • Strong computer proficiency in Microsoft Products: Outlook, Word, Excel, Power Point
  • Knowledge of SAP preferred
  • Must have reliable transportation; home office environment required
  • Passion for team-based sports strongly preferred
  • Ability to travel up to 80% within the United States, limited overnight travel
  • Must be able to lift bags of product weighing 30-40 pounds
  • Must be able to transport multiple bags of bats, gloves, and equipment to and from athletic fields

What We’ll Provide

A reasonable estimate of the pay range is $80,000 - $110,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.

We also offer an innovative, inclusive, and people-first environment with competitive benefits and perks, including:

  • Medical, dental and vision
  • Pre-tax transit discounts
  • 401(k) with company match
  • Life insurance
  • Paid parental leave
  • Professional development opportunities
  • Volunteering programs
  • Team building outings
  • Discounts on Wilson and Amer Sports products
  • Summer hours
  • Company-sponsored sports leagues/teams
  • Fun, active company outings around major sports events

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.

Posted 2026-05-14

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