Director of Sales and Marketing

Job Description

Job Description

About us

Uptown Alley Manassas

Uptown Alley is seeking a Director of Sales and Marketing responsible for our store in Manassas, VA. The DOSM will be responsible for the development and implementation of the total sales effort of the Manassas venue, including securing new accounts, maintaining existing accounts, and executing all sales and marketing strategies to maximize the profitability of the venue while maintaining customer satisfaction.

Other responsibilities include but are not limited to the following:

Aggressively solicit and generate new Corporate Event Sales

Proactively solicit and manage Birthday Party Sales

Solicit, manage and execute all Group Sales activities according to Group Sales planning program calendar

Establish strong relationships with local DMC's, Incentive Houses, Hotels, Youth Group and Corporate Event/Meeting Planners

Establish strong relationships with local Visitor and Convention Bureaus and Chambers

Responsible for all contract management, tracking signed contracts, securing deposits and final client payments according to policies.

Responsible for overall client satisfaction, ensuring proper and successful execution of all events

Partner with local management team to develop, manage, and execute against site sales and marketing budgets and annual plans

Establish and oversee goal setting with direct reports

Responsible for generating weekly, monthly and quarterly reports to Corporate Director

Maintain integrity and updating of database information

Oversee and maintain all site Sales and Marketing collateral and material (includes, table top display, banners, posters, table tents, etc.)

Execute leveraged promotional media events and entertainment

Manage and execute site OPM deals with operations team

Oversee and coordinate posts and updates on social media, eblasts and website

Generate local sponsorship relationships

Locally manage and execute Public Relations activities

Job Requirements

Must have a sales, marketing or account rep background

3-5 Years in sales related job

A Bachelors degree is preferred or relevant experience

Experience with budgeting

Applicant must be out going, personable, self-motivated, & have excellent customer service skills

Effective written and verbal communication skills with the ability to influence internal and external customers on a wide variety of issues.

Working knowledge of Microsoft Office products (word, excel, outlook) as well as experience with reservation systems

Knowledge of BEO's, event execution, and event planning

Ability to work well as a team

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year