Senior Manager, Product Management

About the Role

The Senior Manager of Product Management is a key player in the full product creation process at Swig Life, partnering across marketing, design, and operations to deliver high-quality, trend-right products on time and within budget. This role manages the details that keep product launches running smoothly while supporting the broader brand and category strategy. It’s a hands-on, fast-paced position for someone who thrives at the intersection of creativity, organization, and teamwork.

What You’ll Do

• Manage the end-to-end product development process for the Swig Life brand; guiding projects from brainstorm through production and partnering with leadership to bring seasonal collections and new innovations to market.
• Oversee and manage the product lifecycle, including SKU setup, assortment planning, and pricing recommendations to ensure product lines stay fresh, cohesive, and profitable.
• Coordinate development timelines across cross functional teams to hit seasonal milestones and deliver on time.
• Collaborate closely with designers to build balanced assortments, brainstorm new colorways and prints, and manage the day-to-day details that keep collections on track.
• Track costing, margins, and product performance to identify opportunities for improvement and inform future development decisions.
• Research market and lifestyle trends to keep Swig’s products innovative, competitive, and aligned with what customers love.
• Manage trade show preparation, including product samples, planograms, and booth merchandising, to showcase new collections at events.
• Partner with marketing and operations teams to prepare packaging, collateral, and product details for seamless go-to-market launches.
• Serve as the product expert across teams, ensuring that internal partners have the information, assets, and insights needed to support launches and campaigns.

Who You Are

• 7+ years of experience in product development, product marketing, or a related field, preferably at a manufacturing or consumer goods company.
• 3+ years of experience managing or mentoring others, with strong collaboration and communication skills.
• A mix of creative thinking and analytical precision, with experience in seasonal development cycles, assortment planning, and margin management.
• Exceptionally organized and proactive, with a knack for managing details while keeping the big picture in mind.
• Proficient in Excel, PLM, or ERP systems, with an understanding of costing and pricing analysis.
• Passionate about product and with an eye on growth and innovation!

Benefits at Leapfrog

• 15 days Paid Time Off your first year, and an additional day each year thereafter (up to 25 days), as well as company paid sick days, holidays and parental leave options
• Medical, dental, and vision insurance as well as commuter benefits and additional voluntary benefits
• Annual bonus payouts for all salaried employees, and up to a 5% 401k match with no vesting period
• Summer Fridays - from Memorial Day to Labor Day enjoy half days every Friday

Learn more about life at Leapfrog and our benefits by visiting us at

Leapfrog is currently operating under a hybrid work model, and this position will report on site to our Richmond office at least 3 days per week. Additional ad-hoc in office days may be required based on business needs. Please do not apply if you are not comfortable with a hybrid work model. #LI-hybrid

Leapfrog Brands is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Please note, we are unable to offer sponsorship or relocation for this position, and all new hires will be required to verify their employment eligibility through the DHS E-Verify program.