Digital Media Manager

Job Description

Job Description

Who we are: A Bible-based, multiethnic, multi-site church seeking to glorify God by making disciples and multiplying churches among all nations, beginning in greater Washington, D.C.

Who you are: An enthusiastic, creative and mission-minded digital specialist looking to develop innovative social media/web strategy and serve as a “digital missionary,” meeting people wherever they are online in order to help our church lead them to Jesus.

Job Purpose: Ads, Reels, TikToks, headlines, texts...we live in a culture where we are constantly inundated with messages. How does the church cut through the noise to guide people into a more life-giving relationship with God? We have an unprecedented opportunity to reach people who desperately need to hear this message. To that end, the Digital Content Manager oversees the ideation, creation, scheduling, posting and analysis of digital content across McLean Bible Church’s social and web platforms. This position’s primary goals are to build a digital presence that reflects the mission of the church, promote what’s happening in our church body, and capture the life of the church through storytelling.

RESPONSIBILITIES

• Content Development & Management:
  1. Ideate, schedule and execute creative social and interactive ideas that reflect who McLean Bible Church (MBC) is and what we are doing in order to increase reach and engagement
  2. Co-lead the creation of graphic design and video content for social media alongside Communications team colleagues
  3. Develop captions and written content that compel viewers to engage
  4. Collaborate with teams across the organization to plan, implement and assess digital initiatives
  5. Contribute to digital strategy discussions to develop the best approaches for reaching both the MBC church family and the greater public for Christ
  6. Oversee process for collecting, storing, editing, and publishing stories, photos and videos
     

• Social Platform Management:
  1. Schedule and post content to various platforms including Instagram, YouTube, Spotify, iTunes and beyond
  2. Participate in active social listening
  3. Engage thoughtfully with the online community based on insight from pastoral and team leadership
  4. Track and present analytics and leverage data for future social campaigns
  5. Innovate and experiment with emerging opportunities for online engagement (e.g. new social media platforms, digital tools and resources, etc.)
  6. Remain current on best practices from other organizations and churches that have an effective online presence
  7. Manage sermon archive on both social and web platforms
  8. Provide strategy and recommendations to centrally align church location social platforms
     
• Email & Web Management:
  1. Assist with developing templates for bulk email, including newsletters
  2. Provide copywriting and editing services to email creators across five locations
  3. Manage content on mcleanbible.org and ensure content is accurate and up to date
  4. Work alongside web development partners to provide exceptional UX on mcleanbible.org
  5. Understand SEO and how to craft web content to maximize MBC’s presence on search results
     
• Volunteer Leadership:
  1. Build and lead active team of volunteer social media contributors and managers across five MBC locations
  2. Creatively recruit, engage and retain volunteers by developing a sense of community, enthusiasm and partnership
     
• Other Related Duties as Assigned

QUALIFICATIONS

Experience:

1. 4+ years of experience in digital content creation/management or similar role
2. Bachelor’s degree in related field preferred
3. Prior church experience a plus

Key Traits:

1. A growing Christian faith and commitment to following Jesus with the spiritual maturity to lead others
2. A member and attendee of McLean Bible Church, or willingness to become one
3. Enthusiastic, positive, team-oriented spirit
4. Natural storyteller, finding threads and features among conversations and elements of life of MBC that are prime for highlighting digitally
5. Ability to work independently, lead projects, and collaborate well with others
6. Attention to detail and a passion for accuracy, clarity and beauty
7. Ability to develop shrewd understanding of appropriate online interactions that reflect the church’s values and positions of church leaders
8. Desire to consistently improve digital content and platforms; seeks and acts on constructive criticism
9. Relates well to all kinds of people, with the ability to build relationships and communicate effectively

COMPETENCIES

General Expertise:

1. Excellent written and oral communication skills
2. Social media best practices and trends
3. Social media strategy execution and web content management experience
4. Understanding of design, copywriting/editing and web best practices/guidelines
5. Technological competence to learn new tools

Technical Knowledge:

1. Adobe Creative Suite, Canva
2. WordPress or equivalent web CMS
3. Microsoft Office 365
4. Social media platforms (e.g. Instagram, YouTube, Spotify, iTunes, X, TikTok)
5. Social management tools experience a plus (e.g. Later, Buffer, Sprout)
6. Photography, videography and video editing skills preferred

Working Conditions:

1. Weekly schedule of Sun-Thu or Mon-Fri with occasional Sunday work required for content capture
2. This position reports in-person to the Tysons location of McLean Bible Church
3. This position occasionally requires local travel to other MBC locations or off-site meetings

Physical requirements:

1. Must be able to read, speak, and hear.
2. Must be able to effectively communicate both orally and in writing.
3. While performing the duties of this job, the Manager is regularly required to sit, talk, hear, walk, bend, kneel, and lift.
4. The Manager is required to be able to lift and carry items that can weigh 25 pounds or more for short distances.
5. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.