Sales Development Rep

Job Description

Job Description

Description:

FranConnect is the leading franchise and multi-unit management software provider. For 20 years, the FranConnect platform has served as the sales, operations, and marketing backbone for over 1500 brands worldwide. Nine of the Franchise Times Top 10 Fastest-Growing franchise businesses rely on FranConnect to drive growth, improve profitability, and streamline operational performance. FranConnect customers span all sizes, growth phases, and industries and they grow 44% faster on average than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global offices in Australia, India, Colombia and Canada. For more information on FranConnect, visit

Why Join Us

At FranConnect , we believe that great companies are built on great cultures. Our team is passionate, collaborative, and driven by a shared mission: to empower franchise and multi-location businesses with the tools they need to thrive. We foster an environment where innovation, transparency, and continuous learning are at the core of everything we do. Employee growth and well-being matter to us, and we take pride in cultivating a workplace where every voice is heard, ideas are valued, and contributions make a real impact.

Joining FranConnect means being part of a company that not only values its people but also plays a crucial role in shaping the future of franchising and multi-location businesses. If you’re looking for a place where you can grow, contribute meaningfully, and be part of something bigger , we’d love to have you on our team!

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Job Overview

As a Sales Development Representative, you will be responsible for identifying and qualifying potential leads to build a strong sales pipeline for the organization. Your main objective is to engage prospective customers through outbound and inbound channels, assess their needs, and determine if they are a fit for our products or services. This is an entry-level role that offers a pathway into a full-cycle sales career.

Day-to-day, you’ll work closely with our Marketing, Rev Ops, and Sales teams to qualify inbound leads and prospect outbound to our target lists via phone, email, and social media.

Principal Duties & Responsibilities

• Conduct outbound prospecting via email, phone, and social media to engage potential customers.
• Meet or exceed monthly, quarterly and annual quota of Discovery Calls scheduled and opportunities generated.
• Respond to and qualify inbound leads generated through marketing campaigns, events, and the website.
• Understand and identify the prospect's pain points, business challenges, and needs, and interpret how they align to the FranConnect value prop, product offerings, etc.
• Use discovery questions to determine lead quality and sales readiness.
• Schedule meetings or product demos for the sales team for all pre-qualified leads.
• Maintain accurate lead data and activity tracking in the CRM system.
• Collaborate closely with sales and marketing teams to align messaging and optimize lead hand-off; run campaigns, and further drive value through other lead-generating activities.
• Continuously learn about the product, industry, and competitors to improve outreach efforts.

• 0–2 years of experience in sales, business development, customer service, or a related field.
• Strong communication and interpersonal skills.
• Goal-oriented mindset with a willingness to learn and grow.
• Comfortable making cold calls and handling objections.
• Proficiency with CRM systems (e.g., Salesforce, HubSpot) is a plus.
• Ability to build trusting relationships with others (colleagues and clients)
• Hunter-mentality and driven by a need to perform and exceed metrics
• Bachelor’s degree or equivalent work experience preferred