Growth Marketing Manager

MyStudio
Fairfax, VA

MyStudio is a high-energy, forward-thinking company committed to creating an empowering workplace while delivering a best-in-class product and a supportive community for our customers.

We serve membership-based businesses—primarily in martial arts, fitness, and education—through powerful software and a dedicated team. Together, we help our customers grow their businesses, improve efficiency, and stay focused on what truly matters: making a lasting impact in their communities. Whether it's midnight sign-ups, events, or seamless payments, we're the behind-the-scenes magic that makes success happen 24/

We're looking for a performance-driven Growth Marketing Manager to own and scale our top-of-funnel revenue engine at MyStudio — increasing brand awareness among our ideal customer profile and converting that awareness through the funnel. You'll be responsible for driving new business (acquisition) primarily through organic channels (with opportunity to expand to paid), with the goal of generating qualified leads and trials for our inbound sales team to convert to paying members.

This is a hands-on role where you'll develop and execute strategies end-to-end, from concept to conversion. You're not just running campaigns—you're building sustainable growth systems that consistently deliver pipeline and revenue.

As a key member of our marketing team, you’ll bring a proven background in building and optimizing growth-focused marketing programs that create awareness, drive engagement, generate pipeline, and convert customers over time.

What you’ll be doing: (Your responsibilities)

Drive Revenue Through Organic Channels

  • Own top-of-funnel growth across content/SEO, social media, email, and partnerships
  • Explore and test new channels to expand our reach and attract high-value leads
  • Develop strategies that create awareness, generate qualified pipeline, and drive conversions

Convert High-Quality Leads

  • Build nurture programs that move leads from awareness to trial to paying customer
  • Focus relentlessly on lead quality and conversion rates, not just volume

Execute End-to-End Campaigns

  • Roll up your sleeves to develop campaigns from strategy through execution
  • Create content, launch initiatives, and optimize performance across all touchpoints
  • Think beyond individual campaigns to build programs that drive sustained growth

Measure and Optimize Performance

  • Own campaign analytics and reporting to measure what's working and what's not
  • Use data to continuously improve performance and identify new opportunities
  • Establish clear metrics and benchmarks for success across all channels

Collaborate Cross-Functionally

  • Work closely with the marketing team, RevOps, Strategic Account Managers, and BDRs to align efforts and maximize impact
  • Share insights and coordinate on strategies that support the full customer journey
  • Partner with sales to ensure smooth handoffs and closed-loop reporting

What we're looking for: (Your Qualifications)

  • Proven track record driving measurable growth through organic marketing channels
  • Deep expertise in content marketing, SEO, LLM/AI search, email marketing, and partnership development
  • Hands-on marketer who can generate new ideas, create content and campaigns, execute, and measure results
  • Performance-driven mindset with strong analytical skills and ownership of marketing analytics tools (HubSpot, Google Analytics, G4, Clarity), experience evaluating and onboarding new tools
  • Experience designing lead nurture programs and optimizing conversion funnels
  • Paid media campaign development and management — testing, optimization, and reporting
  • Collaborative team player who works well across functions
  • Self-starter who can identify opportunities, test new ideas, and iterate quickly

Why Work For MyStudio?

  • An opportunity to join a fast-growing, innovative tech company with startup energy
  • The chance to make a meaningful impact from day one
  • The ability to drive positive change in fitness, children’s education, and other membership-based industries doing admirable work
  • A competitive salary, bonus program, and benefits, commensurate with your experience
  • Health insurance, 401k, paid time off, and sick leave

A little more about us:

Founded in 2018 by martial arts studio owners, MyStudio was created to improve the experience of customers, staff, and vendors alike. Our platform helps business owners gain more free time, focus on what they love, and stay in tune with their business to make informed decisions. We built MyStudio to share these benefits with others, empowering companies to make a positive impact on their communities.

  • We are trustworthy. We do what is right, even when no one is looking. We are genuine and honest.
  • We get stuff done. We are resourceful. We do what’s needed (ethically and morally) to find solutions and get results.
  • We produce high quality wor k. We take pride in excellence. We pay attention to the details, hold ourselves to high standards, and deliver work we’re proud of.
  • We are dependable. We are reliable. We follow through on our commitments, meet our deadlines, and ensure others can count on us.
  • We challenge the status quo. We resist complacency. We are always seeking ways to make things better.
  • We make a difference. We empower individuals and make a positive impact on the communities we serve. What we do helps to make people’s lives better and benefits society.

Interested? Let's grow together.

Please read this posting carefully, visit our website (), learn about us, and then apply. We are excited to grow our team, so if you're a good fit, expect this process to move quickly. Our process typically includes:

  1. Initial conversation with our HR team
  2. A virtual interview with your potential manager
  3. A final on-site interview with a case study presentation

Please note this job description is not designed to cover a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities are subject to change.

MyStudio is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All offers of employment are contingent upon clear results of a thorough background check.

Posted 2026-02-02

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