Associate Brand Manager - Infant Formula

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All . We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone , we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo . We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

We are excited to be recruiting for a dedicated Associate Brand Manager to join our US Marketing team based in our Charlottesville, VA location. This is a hybrid role including three days in the office.

The Associate Brand Manager (ABM) - Infant Formula supports the development and execution of marketing strategies for Perrigo’s infant formula portfolio; Store Brand and Good Start | Dr. Brown’s. This role operates in a highly regulated, scientifically driven category, requiring close collaboration with Regulatory, R&D, Quality, and Sales to deliver compliant, competitive, and consumer‑trusted products.

The ABM plays a critical role in managing portfolio health, supporting innovation and renovation initiatives, and driving category growth with retail partners.

Scope of the Role

Brand & Portfolio Management

• Support brand and portfolio activation strategies for infant formula business.
• Assist in annual planning, volume forecasting, and short‑range portfolio roadmaps.
• Manage SKU lifecycle activities including new launches, reformulations, packaging updates, and discontinuations.
• Monitor competitive dynamics, national brand benchmarks, and category trends.

Innovation, Renovation & Claims Support

• Support cross‑functional execution of infant formula innovation and renovation projects.
• Partner closely with R&D, Medical Affairs, Regulatory, Quality, and Legal to ensure product claims and marketing materials are accurate, substantiated, and compliant.
• Coordinate packaging development, including label updates aligned with regulatory requirements and retailer standards.
• Contribute to readiness for regulatory changes (e.g., ingredient updates, labeling revisions).

Marketing Execution & Retail Support

• Execute customer‑specific marketing initiatives in collaboration with Sales and Retail Marketing.
• Support line reviews, customer presentations, and category storytelling for retail partners.
• Ensure all marketing executions meet Perrigo and retailer compliance standards for infant nutrition.
• Coordinate with agencies and internal stakeholders to deliver on‑time, accurate marketing assets.

Analytics & Insights

• Analyze syndicated data (e.g., Circana) to assess performance, market share, pricing, and distribution.
• Track category, consumer, and retailer trends in infant nutrition.
• Develop insights and recommendations to drive growth and improve portfolio competitiveness.
• Support post‑launch and post‑promotion analysis.

Cross‑Functional Collaboration

• Partner with Sales on customer strategy, line reviews, and opportunity assessments.
• Collaborate with Supply Chain and Operations on demand planning and supply continuity.
• Work with Finance on budget management, forecasting, and margin impacts.
• Interface with Scientific/Medial Affairs, Legal, Regulatory and Quality to ensure compliance across all marketing touchpoints.

Experience Required

• Typically these skills are obtained with a Bachelor’s degree in Marketing, Business, or related field along with 4+ years of experience in marketing, brand management, or category management.
• Strong analytical skills with experience using syndicated data (Circana/IRI or Nielsen).
• Excellent organizational, communication, and project management skills.
• Demonstrated ability to manage complexity in a regulated environment.
• 5-10% Travel Requirement.

Preferred

• Experience in infant nutrition, pediatric nutrition, OTC, or regulated CPG categories.
• Private‑label or retail‑focused marketing experience.
• Familiarity with FDA‑regulated products and claims processes.
• Experience supporting innovation or renovation pipelines.

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about at Perrigo.

Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more

Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) All application materials, including resumes and CVs, must be submitted in English. Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo