General Manager

Job Description

Job Description

Position: General Manager, Ripley’s Attractions, Williamsburg, VA

Location: Williamsburg, VA

Job Type: Full-time, salary

About Ripley’s Believe It or Not! World Entertainment

For over 100 years, Ripley’s Believe It or Not! World Entertainment has been a leader in location-based family entertainment. Built on the foundation of a daily newspaper cartoon in 1918 — still in print today — Ripley’s has grown into a global brand with more than 100 attractions across nine countries. From museums and aquariums to miniature golf and mirror mazes, Ripley’s continues to deliver unforgettable experiences for guests of all ages.

Learn more about Ripley’s by visiting Ripleys.com.

About the Role
Ripley’s Williamsburg is seeking a dynamic and experienced General Manager to lead the daily operations of our attraction. This role is ideal for a results-driven leader who thrives in a fast-paced, guest-focused environment. You’ll oversee all aspects of the business—from team development and guest satisfaction to financial performance and strategic growth.

Responsibilities:

• Oversee daily operations of the attraction, ensuring exceptional guest experiences and smooth business performance.
• Lead, mentor, and develop a diverse team across operations, customer service, sales, and maintenance.
• Drive revenue growth through effective marketing, upselling, and guest engagement strategies.
• Monitor financial performance, manage budgets, and analyze key performance indicators.
• Ensure compliance with safety, health, and regulatory standards.
• Implement creative initiatives to enhance guest satisfaction, repeat visits, and community engagement.
• Collaborate with regional and corporate leadership on long-term strategy and new initiatives.
• Participate in brainstorming sessions and contribute bold ideas to improve operations and guest engagement.
• Communicate effectively with internal teams, vendors, and leadership to align goals and deliver results.
• Other duties as assigned.

Qualifications:

• Strong leadership skills with proven ability to build high-performing teams.
• Excellent communication, organizational, and problem-solving abilities.
• Financial acumen with experience in budgeting, forecasting, and P&L management.
• Passion for delivering unforgettable guest experiences.
• Flexible schedule, including weekends, evenings, and holidays.
• 5+ years of attractions experience with 3+ years in management.
• Willingness and ability to travel as needed.

Additionally, as part of our onboarding process, you will be required to complete a comprehensive job rotation program through various roles within our attractions. This will involve directly interacting with our Guests to gain a comprehensive understanding of our operations and gain valuable insight into our Guest’s needs and expectations.

Benefits:
Ripley’s Team Members are eligible to participate in the benefits plans established by the Company, subject to the participation and eligibility requirements of those plans. Benefits offered to full-time employees include:

• Medical Insurance: Choice of plans available including dental and vision coverage
• Long Term Disability and Life Insurance
• 401(k) Retirement Plan