General Manager - Harley-Davidson (Portsmouth)

Ironclad Harley-Davidson
Portsmouth, VA

2211 Frederick Boulevard, Portsmouth, VA 23704

General Manager

Wage Range: $240,000 - $300,000 Annually!

Proven Experience as a General Manager or in High-Volume Automotive, RV, Marine or Powersports Retail


Ironclad Harley
â€' Davidson is one of the highest volume Harley â€' Davidson destinations on the East Coast. With massive inventory, nonstop customer traffic, and a team built by true motorcycle enthusiasts, we’re looking for a dynamic, experienced General Manager to lead the dealership, drive performance, and elevate the Ironclad brand.

This is a high â€' impact leadership role for someone who thrives in a fast â€' paced, high â€' volume environment and knows how to build a winning culture. If you’re a driven, strategic leader who knows how to build a thriving dealership culture, we want to talk to you . Apply today and take the next step in your Harley â€' Davidson career.

Our dealerships are where we hang our helmets, spend time, and share our experiences and knowledge with others who have a love for Harley-Davidson motorcycles. Don't spend another day dreading a job you hate. Apply online today and start investing in a career you love.

This is your chance to join one of the fastest-growing, highest-volume Harley-Davidson dealership groups in the world!

Great Money & More Fun!

We're smashing records in all departments! We are looking to add to our already talented team so that we can continue to provide a premium customer experience that creates customers for life ! CHANGE YOUR PRODUCT, CHANGE YOUR LIFE!


We offer:

  • Wage Range: $240,000 - $300,000 annually!
  • Competitive Vacation Time
  • Comprehensive Paid Training
  • 401(k) with Company Match
  • Medical, Dental, and Vision Insurance
  • Flexible Spending Account
  • Voluntary Term Life, Short, and Long-Term Disability
  • Accident, Critical Illness, and Cancer Insurance
  • Legal Shield and Identity Theft Shield
  • Employee Discounts

What You’ll Do:

  • Provide strategic leadership across all dealership departments: Sales, Service, Parts, MotorClothes, and BDC
  • Drive revenue growth, profitability, and operational excellence
  • Lead, coach, and develop department managers to achieve performance goals
  • Oversee customer experience standards to ensure a premium Harley â€' Davidson environment
  • Manage inventory strategy, merchandising, and showroom presentation
  • Monitor KPIs, financial performance, and operational metrics
  • Ensure compliance with Harley â€' Davidson brand standards and dealership policies
  • Support marketing initiatives, events, and community engagement
  • Foster a culture of accountability, teamwork, and customer â€' first service
  • ]]>
Posted 2026-04-15

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