Sales Manager, Residential
We are looking for a Sales Manager, Residential (Custom Homes & Design-Build) to lead new home and renovation sales within a residential construction environment, with full ownership of pipeline generation through contract execution.
This role operates within a design-build and general contractor setting, focused on selling custom homes, build-on-your-lot projects, and high-end residential renovations. The position is responsible for driving revenue by sourcing new opportunities, developing client relationships, and converting prospects into signed construction contracts. This is a hands-on sales role requiring strong construction knowledge, client-facing ability, and ownership of the full sales cycle.
Responsibilities
- Build and manage a pipeline of residential construction opportunities including custom homes, remodels, and build-on-your-lot projects
- Prospect and generate new business through outreach, referrals, networking, and FSBO/landowner engagement
- Lead client consultations to define project scope, budget, and feasibility for residential construction projects
- Review and interpret plans, specifications, and design concepts to develop accurate proposals and pricing
- Develop detailed estimates including subcontractor bids, material costs, and upgrade options
- Present proposals, pricing breakdowns, and project concepts to clients to secure signed contracts
- Negotiate contract terms and manage execution from initial agreement through handoff to construction teams
- Collaborate with architects, designers, and project managers to align scope, pricing, and timelines
- Maintain ongoing communication with clients throughout preconstruction to ensure alignment and satisfaction
- Support marketing efforts including networking events, partnerships, and lead generation initiatives
Requirements
- 5+ years of experience selling residential construction projects, including custom homes or major renovations
- Proven experience closing high-value residential projects (custom, luxury, or design-build preferred)
- Ability to read and interpret blueprints, floor plans, specifications, and construction documents
- Experience developing detailed estimates, proposals, and pricing models for residential builds
- Strong client-facing communication skills with the ability to qualify, advise, and close buyers
- Experience working with subcontractors and sourcing accurate pricing for construction scopes
- Background in a general contractor or design-build environment required
- Must have direct sales ownership experience (not limited to support or coordinator roles)
Benefits
Compensation: $70,000 base salary plus performance-based commissions, including approximately 2% on inventory home sales, 2.5% on custom home and renovation projects, and 3% on options and upgrades, with additional annual bonus potential.
Benefits may include health insurance, retirement plan options, paid time off, and other company-sponsored programs.
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