Director of Communications

Position Overview

The Director of Communications will design and lead a comprehensive communications strategy that strengthens relationships with claimant families, enhance internal communication, and build positive engagement with external stakeholders including lawmakers, board members, lobbyists, and media. This role requires exceptional judgment, a high level of professionalism, and the ability to lead communication efforts during complex, sensitive, or high-visibility situations. The Director will serve as a trusted advisor to the Executive Director and leadership team, ensuring consistent, transparent, and empathetic communication across all channels. This role is full-time and on-site in Richmond, VA and is exempt under the Fair Labor Standards Act (FLSA).

Duties and Responsibilities:

• Develop, lead, and continually refine a comprehensive communications plan aligned with program goals.

• Serve as the primary editor for all internal and external program communications, ensuring accuracy and tone consistency.

• Serve as the primary media contact, building strong relationships with reporters and proactively shaping press coverage.

• Lead the development of press releases, public statements, and responses to media inquiries.

• Manage crisis and issue communication with clarity, composure, and strategic alignment.

• Standardize and improve internal communications systems to ensure clarity, alignment, and consistent information flow across the organization.

• Work closely with internal teams to respond to family needs and ensure timely, transparent communication.

• Foster a respectful and collaborative environment for claimant families.

• Represent the program at board meetings and external events as needed.

• Maintain, update, and redesign the organization’s website to ensure content is accurate, accessible, and user-friendly.
  Manage and update the organization’s social media platforms, including posting content and supporting outreach and communication efforts.

• Must maintain a high level of confidentiality and abide by HIPAA rules and regulations.

• Perform other duties as assigned

Qualifications:

• Strong background in communication, public relations, or journalism.

• Experience with policy or government relations preferred.

• Experience with web design and social media management.

• Excellent writing, editing, and interpersonal skills.

• Ability to work independently, manage multiple priorities, and meet deadlines.

• High level of professionalism and confidentiality.

Education & Experience:

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field required.

• Minimum 5+ years of experience in communications or public relations.

• Experience in policy or government work is a plus.

Virginia Birth Injury is an Equal Opportunity Employer. Virginia Birth Injury does not discriminate in hiring or employment practices based on race, color, religion, gender, age, sexual orientation, marital or family status, national origin, non-job-related disability, or status as a veteran.