Industry Marketing Manager

Lovelytics is a Databricks-focused data and AI consulting firm specializing in artificial intelligence, data, and analytics solutions. Since partnering with Databricks in 2019, Lovelytics has experienced exponential growth, growing from 50 people to over 340 over the past 3 years. Lovelytics is a trusted partner for many of the most high-profile enterprise clients in Media & Entertainment, Manufacturing, Retail & CPG, Healthcare & Life Sciences, and Financial Services.

We are seeking a Marketing Manager who will be serving as an extension of our core industry perspective to drive market presence and significant business growth. The Manager will be the go-to marketing lead for our Retail & Consumer Goods and Healthcare Life Sciences practices or our Energy & Utilities and Marketing practices with a strategic focus on helping to significantly raise the brand's visibility in Retail & Consumer Goods industry or our E&U industry. Currently Retail & Consumer Goods represents 20% of our business and E&U represents 30% of our business with high growth potential in 2026.

This role reports directly to the Head of Marketing and maintains a dotted line relationship with the Practice Lead for Retail & Consumer Goods or our Practice Lead of Energy and Utilities.

This role is not open to sponsorship at this time

Primary Responsibilities:

• Core Content Ownership: Own the end-to-end creation of industry-specific content, including: major eBooks, blog posts, industry POVs, case studies, newsletters, website copy, sales messaging, email campaigns, and materials for PR/media engagement.
• Technical Translation: Work closely with Subject Matter Experts (SMEs) to extract technical details and elevate them into compelling, business-level messages and stories that resonate with executive and industry audiences.

• Stakeholder Management: Serve as the primary marketing liaison, effectively managing relationships with executive-level Industry Leads, Sales teams, and Channel partners to ensure strategic alignment.
• Events Management: Execute end-to-end logistics and promotion for industry conferences, regional customer events, and internal QBRs (venue sourcing, collateral, attendee coordination, social/web promotion).
• Webinars & Speaking Engagements: Manage all logistics, speaker coordination, attendance driving, and promotion for webinars. Coordinate customer speaking opportunities and secure testimonials/video production.
• Channel & Sales Support: Align strategy and content with channel partners (e.g., Databricks), manage marketing for proprietary IP, and provide critical support for sales enablement (RFPs, proposals, slide decks, sales material creation).

Qualifications:

• 3+ years of experience in B2B Services Marketing, specifically within IT Consulting is highly preferred, or comparable deep experience in a services-based (non-product/SaaS) organization.
• Exceptional writing, editing, and storytelling skills are mandatory. Proven ability to translate complex, technical concepts into clear, engaging business-focused messaging.
• Must have experience working with executives and the ability to present to and communicate with the highest level audiences.
• Prior experience as an integrated or full-stack marketer, including demonstrated success in event management.
• Working knowledge of content marketing best practices and digital marketing principles.
• Direct background or foundational knowledge in the Retail & Consumer Goods industry or Energy and utilities.

Lovelytics is an Equal Opportunity Employer. This means you don’t have to worry about whether your application process will be fair. We consider all applicants without regard to race, color, religion, age, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, veteran status, or disability.