Senior Manager, Co-Brand Marketing - Canada and CALA

***This role is based at our corporate office in McLean, VA***

This is your chance to be part of the International Co-Brand Team that is expanding our financial partnerships to key markets around the world to deepen our relationships with travelers and turn everyday purchases into extraordinary stays. As the Senior Manager, Co-brand Marketing - Canada and Latin America, you will report to the Senior Director, Co-Brand - Canada and Latin America. You will have the dual responsibility of being the marketing strategist and channel owner. Your primary responsibility will be to manage the marketing plan and customer acquisition and engagement channels to grow Hilton's co-brand portfolios. Additionally, you will partner with the Regional Marketing and Loyalty teams to achieve other key enterprise objectives by leveraging our financial service partnerships.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Develop, align and execute annual partnership marketing strategies and media plans
• Oversee all card acquisition channels to ensure optimal performance and address any issues/defects that arise
• Enable new customer acquisition channels such as telemarketing and on-property sales
• Define audience segments for acquisition, activation and retention campaigns
• Negotiate elevated offers for both broadscale and targeted acquisition and engagement campaigns that deliver strong ROI
• Lead the creative development for campaigns across the entire customer lifecycle, including development of creative briefs, gaining alignment across key business partners, and ensuring all deliverables are on-brand
• Drive innovation and continuous improvement in acquisition and engagement communications through rigorous testing, optimization, and adoption of industry best practices
• Stay apprised of critical metrics, competitive landscape, and performance pacing to evaluate areas of risk against our yearly business goals and find opportunities for performance optimization
• Further deepen our partnerships by working on additional campaigns beyond co-brand to increase Hilton brand awareness, consideration and engagement

How you will collaborate with others:

• Partner with our card issuer, network, channel owners, regional marketing, loyalty and media teams to achieve shared goals of increasing Hilton's brand awareness, driving card acquisition and maximizing engagement via spend and stays
• Report on campaign performance in partnership with our card issuer and Data Analytics
• Work with Finance and Accounting Teams to manage our marketing budget and ensure payments to suppliers

What deliverables you will take ownership of:

• Ensure our marketing strategies meet the desired commercial objectives
• Establish strong relationships with partners to drive positive outcomes for all parties

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Seven (7) years of experience working in partnerships and marketing at a global organization
• Management of customer acquisition and engagement channels (digital, email, face-to-face, telemarketing, social/media etc)
• Fluent English (and Spanish preferred)
• You will travel 10-15%

It would be useful if you have:

• BA/BS Bachelor's Degree or MA/MS Master's Degree
• An understanding of credit card retailing best practices

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.