Home Care Marketer and Community Outreach Coordinator

Job Description

Job Description

Benefits:

• Supportive Work Environment
• Professional Development Opportunities
• Flexible Scheduling
• 401(k)
• Bonus based on performance
• Company parties

Location: Northern Virginia (Hybrid / Field-Based)
Employment Type: Contract or Part-Time to Full-Time
Reports To: CEO or Director of Client Services
Risk Exposure to Bloodborne Pathogens: No exposure

Job Summary:
GENISCi LLC, operating as Executive Home Care of Central Loudoun, Virginia, is seeking a proactive and mission-driven Community Outreach & Marketing Coordinator to expand our presence and partnerships across Northern Virginia. This role is vital in building local visibility, cultivating referral networks, driving and generating new business leads with physicians, facilities, and local organizations.

This is a commission-based role with a clear pathway to a full-time salaried position. The ideal candidate brings 35 years of home care marketing and outreach experiencepreferably in senior care, home health, or wellness servicesand is energized by field engagement and building relationships.

Essential Functions:

• Build and nurture relationships with referral sources (e.g., hospitals, clinics, rehab centers, physicians, senior centers)
• Represent GENISCi - Executive Home Care at speaking engagements, organize and attend local events, networking mixers, and health fairs
• Deliver compelling and informative presentations to community partners, families, and prospective clients
• Maintain a consistent pipeline of leads and support client intake process
• Collaborate with GENISCi and Executive Home Care branding teams to create and distribute approved print and digital marketing materials
• Maintain accurate records in CRM systems and submit regular reports on outreach activities and lead generation metrics
• Enhance company's online presence through reviews, social engagement, and community awareness campaigns
• Act as an ambassador of whole-person care, educating the public on the value and impact of integrated home care solutions
• Support reputation management via Google, social media, and community platforms

Qualifications:

• 35 years of successful experience in home care or healthcare marketing, community outreach, or business development
• Deep understanding of the home care, home health, or aging-in-place market in Northern Virginia
• Strong communication, presentation, and relationship-building skills
• Self-motivated and organized with the ability to work independently in the field
• Proficiency with CRM platforms, Microsoft Office, Google Workspace, and social media engagement tools
• Bachelor's degree in marketing, communications, health administration, or a related field preferred

Traits and Characteristics of a Successful Marketer:

• Dynamic and energetic.
• Passionate about working with people and building long-term relationships.
• Engaging, approachable, and likable. Able to connect with referral sources and gain their trust.
• Build a trusting relationship.
• Able to handle rejection with resolve and not dejection.
• Able to look beyond the levels of competition and penetrate accounts that have been ingrained with competitors.
• Understand the level of commitment, dedication, and consistency of networking in this industry.
• Multiple channels to create constant contact with prospects and constant displaying of the brand name.
• This is a referral (lead) generation, not direct sales. Attend events, do speaking engagements, volunteer, etc.
• Must learn and quickly understand how to dig deeper for business on every meeting, do it in a softer, deliberate way without the prospect of feeling interrogated.
• Consistently outwork the competition.

Flexible work from home options available.