Regional Marketing Programs Manager, U.S. Federal Civilian

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role:

Elastic is seeking a Regional Marketing Manager – US Federal Civilian to create and execute targeted marketing programs that grow and accelerate our Civilian agency business. Programs typically include virtual and live campaigns, executive engagements, third-party federal conferences, account-based marketing initiatives, partner-led activities, and content syndication aligned to mission priorities.

You will wake up each morning eager to build, drive, plan, and implement impactful marketing programs targeting Federal Civilian prospects and existing customers, directly contributing to the success of the Civilian sales team’s pipeline goals.

This role requires daily interaction with field sales, partner and capture teams, with a strong understanding of Federal Civilian buying behavior , procurement cycles, policy mandates, and how they map to Elastic’s overall go-to-market strategy. You will collaborate across multiple departments while owning and executing programs with precision and accountability.

What You Will Be Doing:

• Develop and execute integrated marketing programs aligned to priority Civilian agencies and bureaus
• Partner closely with Civilian sales to align marketing to pipeline and whitespace targets
• Build and activate account-based marketing (ABM) programs for top-tier agencies and subcomponents
• Plan and execute executive roundtables, agency-focused events, and industry conferences
• Drive demand creation and qualified lead generation activities to support pipeline acceleration
• Align campaign timing with federal budget cycles, Continuing Resolutions (CRs), and end-of-year spend patterns
• Set clear KPIs for all programs and ensure performance is measurable and trackable

Operational & Performance Responsibilities:

• Analyze and report on program performance, pipeline contribution, and campaign ROI
• Measure program impact across long federal sales cycles
• Provide updates via weekly reports and monthly dashboards to demonstrate campaign progress and region success
• Coordinate presentation content and messaging with internal collaborators to support event agendas and thought leadership
• Contribute ideas and feedback to Civilian-focused content creation
• Plan Elastic’s participation in external federal industry events and provide strategic input on positioning and engagement
• Manage program budgets, open POs, and oversee MDF reimbursements

What You Bring:

• Proven experience in regional or field marketing with a focus on US Federal Civilian agencies
• Strong understanding of federal procurement cycles, policy-driven buying behavior, and partner ecosystems
• Experience working alongside federal sales teams, capture managers, partners and prime contractor
• Excellent verbal and written communication skills
• Proficiency in marketing automation and CRM tools such as Salesforce, Marketo, Splash, Monday.com, and similar platforms
• Strong analytical mindset with ability to tie programs directly to revenue impact
• Exceptional organizational skills with the ability to manage multiple complex initiatives simultaneously
• Experience managing budgets and operational processes with precision
• Proficiency in Google Workspace tools (Slides, Docs, Sheets, Gmail)
• Highly collaborative mindset with ability to work independently in a distributed environment
• An ambitious yet humble approach and passion for driving measurable outcomes
• Ability to travel approximately 25% for agency engagements, conferences, and executive programs

Additional Information - We Take Care of Our People:

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with a minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [email protected] . We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws and can view the following posters linked below:

Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

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Compensation for this role is in the form of base salary. This role does not have a variable compensation component.

The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:

$106,900—$169,100 USD

The typical starting salary range for this role in the select locations listed above is:

$128,200—$202,700 USD