Associate Director, Marketing - Nutrition / Infant Formula

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All . We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone , we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo . We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

We are seeking an Associate Director of Marketing to lead our U.S. Nutrition business. The role includes managing both the Good Start|Dr. Brown’s and Store Brand infant formula portfolios in the U.S. and leadership of an experienced marketing team. The ideal candidate is a visionary marketer with a passion for leadership and excellence in execution.

This role will be based at our Charlottesville, Virginia location. Key responsibilities include:

Scope of the Role

Leadership & Collaboration

• Management and oversight of the U.S. Nutrition Activation P&L.
• Lead a highly skilled team of marketers to build out annual go-to-market plans that deliver annual P&L commitments.
• Collaborate with Global Category team to identify U.S.-centric market trends, consumer needs, and whitespace opportunities to drive innovation.
• Collaborate with R&D, Insights, and Commercial Teams to develop and launch new products.
• Partner with agencies and external collaborators to bring creative ideas to life.
• Influence senior stakeholders with compelling storytelling and data-driven recommendations.
• Manage, mentor, and develop the U.S. Nutrition marketing activation team.

A&P Management

• A&P budget management across both Store Brand and Good Start|Dr. Brown’s portfolios.

• Oversee senior level agency relationships (creative and media planning).

• Translate brand positioning, architecture, and messaging frameworks across channels.
• Lead execution of brand strategies that strengthen equity and drive relevance.

• Develop integrated marketing campaigns that resonate with target audiences.

Customer Partnership

• Work closely with Sales and Sales Strategy functions to collaborate in account-level growth planning.
• Partner with key account decision-makers in Joint Business Planning and annual Line Reviews.
• Oversee deployment of key Nutrition commercial growth strategies at National Sales Meeting.

Consumer Insights & Engagement

• Leverage qualitative and quantitative research to inform brand and innovation activation strategies.
• Champion consumer-centric thinking across the organization.

Experience Required

• Typically these skills are acquired with a Bachelor’s degree in Marketing, Business, or related field; MBA preferred along with 10+ years of progressive experience in brand management, innovation, or marketing strategy.
• Proven track record of launching successful brands/products and driving growth.
• Strong analytical skills and creative intuition.
• Excellent communication, leadership, and project management abilities.
• Experience in CPG, retail, or consumer-focused industries.
• Familiarity with design thinking, agile innovation, and digital marketing.
• Passion for emerging trends, sustainability, and purpose-driven branding.
• 10-20% travel requirement.

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about at Perrigo.

Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more

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We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo