Traditional Media Buyer (Broadcast, Cable & Radio)

The Strategy Group Company
Alexandria, VA
Overview
We are looking for a highly organized and motivated Traditional Media Buyer to join our planning and placement team. This position supports the buying, negotiation, and management of advertising across television, cable, and radio outlets for political and public-affairs clients.
The ideal candidate has an eye for detail, a passion for communication, and thrives in a deadline-driven environment. Primary Responsibilities
  • Broadcast & Cable Buying: Assist in the planning, negotiation, and placement of television and radio buys across multiple markets.
  • Rate & Inventory Management: Request and track rates, verify avails, and manage traffic orders with precision and speed.
  • Vendor Communication: Build professional relationships with station representatives to secure optimal inventory and pricing.
  • Reporting & Documentation: Prepare post-buy analyses, performance reports, and spot-check logs to ensure delivery accuracy.
  • Campaign Coordination: Collaborate with the creative and accounting teams to traffic spots and process payments.
Secondary Responsibilities
  • Support media strategists in market research and audience analysis.
  • Help maintain internal rate cards and schedule databases.
  • Participate in campaign strategy meetings to drive performance and client outcomes.
Qualifications
  • 0–2+ years of experience in media buying, marketing analytics or quantitative field (agency or broadcast experience preferred).
  • Strong analytical, organizational, and communication skills.
  • Proficiency with Excel and Google Sheets required.
  • Comfort managing multiple projects simultaneously in a high-stakes environment.
  • Familiarity with buying software (e.g., STRATA) a plus.
Why Join Us
You’ll work inside one of the most successful political media agencies in the world — collaborating with strategists to shape campaign communication that shapes the future of our government.
This is a growth-track position offering mentorship, exposure to live campaigns, and the opportunity to build a foundation in political media strategy.

Posted 2026-01-02

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