Activation Manager
- Lead and manage the execution of all partner activations at Segra Field, RavenTek Park, and Loudoun United FC events.
- Serve as the day-to-day contact for assigned partners, providing updates, gathering feedback, and ensuring partner satisfaction.
- Proactively identify and resolve activation-related issues, maintaining partner confidence and enthusiasm.
- Coordinate with marketing, operations, and event staff to ensure seamless delivery of contractual assets.
- Document activations throughout the season, including collecting high-quality photos and materials for use in reporting and presentations.
- Create detailed end-of-season reports for each client, including:
- Partnership deliverables and highlights
- Engagement data (impressions, fan interaction, etc.)
- Visuals of activations (photos, collateral, etc.)
- Develop tailored retention strategies aligned with each partner’s goals.
- Maintain deep knowledge of partner contracts, KPIs, and performance metrics.
- Manage a client engagement budget (gifts, meetings, thank-you gestures) to strengthen relationships.
- Represent the organization professionally at all home games and key events.
- Listen actively to client needs and feedback, using insights to optimize activations and future proposals.
- Work toward an annual category revenue goal.
- Identify upsell and renewal opportunities during the season and assist the sales team in closing them.
- Collaborate with the Director of Partnerships to brainstorm new opportunities, refine packages, and expand relationships.
- Provide the Director with regular updates on activation status, client feedback, and upcoming needs.
- Maintain detailed records of partner interactions to ensure transparency and alignment.
- Actively participate in weekly Partnership team meetings, contributing to planning, strategy, and recaps.
- Strong interpersonal and relationship-building skills.
- Excellent organizational and project management abilities.
- Clear, professional, and proactive communication style.
- Creative thinker with exceptional attention to detail.
- Proficient in Microsoft Office, Google Workspace, and CRM systems.
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