Business Development Associate
- Monitor, interpret, and action buyer-intent signals from prospective and current enterprise accounts using platforms such as Eloqua, ZoomInfo, Dynamics 365, and Teams .
- Identify meaningful engagement triggers (content interactions, account surges, persona-level engagement, competitive signals) and convert them into outreach recommendations or follow-up actions.
- Partner with consultants, commercial leads, and marketing teams to ensure timely, relevant, and personalized engagement with CMOs, CEOs, and other growth-oriented executives.
- Support the creation of high-quality outbound messaging, executive briefings, and account insights that improve conversion to meetings and early-stage opportunities.
- Track performance of intent-driven outreach and refine best practices that improve results over time.
- Lead and support a group of senior consultants who originate new meetings and early-stage consulting engagements through their professional networks.
- Provide ongoing enablement: curated content, timely insights, message frameworks, outreach cadences, and account-specific guidance.
- Support list building, refinement, and maintenance to ensure consultants have well-prioritized and actionable prospect lists.
- Upskill team members on CRM-enabled outreach, including Dynamics 365 hygiene, sequence management, and reporting.
- Deliver 1:1 coaching and support to help consultants improve outreach quality, efficiency, and consistency.
- Coordinate quarterly, in-person Outreach Acceleration Days , including agenda planning, materials, engagement support, and follow-through.
- Foster a culture of shared celebration, continuous learning, and measurable progress across the consultant network.
- Monitor, manage, and maintain pipeline accuracy, ensuring high standards for data quality, completeness, and prioritization.
- Facilitate and lead the weekly pipeline review meeting in partnership with the resourcing/staffing team.
- Follow up with opportunity owners to gather more detail on open pursuits, clarify next steps, and encourage consistent pipeline hygiene.
- Assign priority levels to new and active pursuits based on strategic fit, buyer urgency, and likelihood of conversion.
- Match high-priority opportunities with appropriate pursuit coaches and encourage knowledge and best practice sharing across the pursuit coaching community
- Identify pursuits that should be escalated for discussion during the weekly Priority Pursuit Review and ensure all related materials are prepared.
- Deliver pipeline insights and reporting that support forecasting, resourcing decisions, and leadership visibility.
- 3+ years of experience in a professional services, consulting, marketing, or business development environment.
- Strong analytical skills and ability to interpret data from marketing automation, CRM, and intent-signal platforms.
- Demonstrated success in working directly with senior leaders on outbound prospecting, account research, or sales enablement activities.
- Excellent writing, communication, and interpersonal skills with the ability to engage senior stakeholders with confidence and professionalism.
- High level of organization, attention to detail, and commitment to maintaining accurate systems and processes.
- Comfortable working in a fast-paced, matrixed environment with competing priorities.
- Proficiency with or willingness to learn Eloqua, ZoomInfo, Dynamics 365, Tea
- Familiarity with consulting sales cycles, pipeline stages, and pursuit processes.
- Experience supporting or facilitating workflow and playbook development.
- Experience supporting and facilitating organizational change efforts.
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