Store Leader (Manager)

South Moon Under
Richmond, VA
WHO WE ARE
South Moon Under originated as a small surf shop in 1968 and has since evolved into an elevated everyday shopping destination for the effortlessly cool individual, with brick-and-mortar locations in small communities and big cities alike.

At South Moon Under, we believe in empowering people to dream big, take chances, and deliver exceptional results. Our team is filled with talented, smart, and driven employees who are passionate about style, customer service, and of course, South Moon Under.

We want talented individuals who are people focused, sales driven and eager to collaborate as a team to establish a thriving brand. If you are someone who craves development, enjoys a dynamic work environment, and you have the hustle to meet challenges, then we want you!

OVERVIEW
As a Store Leader, it is your responsibility to build and manage a team of customer-facing style experts in a dynamic retail environment. You are accountable for every aspect of the store’s performance inclusive of achieving key results, creating a fun and positive environment for your team, and delivering best-in-class service. You lead by example and masterfully navigate ever-changing conditions by making informed and timely decisions that are solutions-focused and drive strong business outcomes. As an entrepreneur, you create a team environment and culture where people feel supported, engaged, and can deliver an exceptional in-store experience.

RESPONSIBILITIES

Customer Service l Brand Ambassador
  • Ensure expected customer service levels are maintained and exceeded by the team
  • Create a selling environment that is focused on a seamless end-to-end experience driven by customer engagement, personalized outfitting, and adding value to the visit
  • Emulate the brand aesthetics and embody a strong sense of fashion and enthusiastic attitude
  • Continually assess and take action on the level of personalized service offered by Stylists, ensuring that Stylists are creating tailored experiences for all customers that leave them feeling special
  • Resolve customer feedback and address issues in the moment, including customer escalations and urgent requests
Teamwork l Communication
  • Manage the store’s hiring strategy, including planning needs, recruitment strategy, projected turnover, and leaves of absence
  • Engage team members by creating a fun and productive environment, including helping them understand how their work supports company objectives and the success of the store
  • Drive team engagement by ensuring team members are provided recognition and continuous check-ins, including performance management and documentation when relevant, to support and reinforce career and personal growth
  • Lead and monitor the store’s ongoing training strategy, including training for non-keyholders, process changes, promotions or job changes, and new programs or initiatives
  • Perform people-related actions to update team member information, including approving time off requests, approving shift swaps, updating availability, timecards, qualifications, and other employee records as needed
  • Manage, train, and hold the team accountable for maintaining retail standards and store cleanliness
  • Address all employee concerns or issues, including knowing when to partner with internal support (e.g. Corporate Team, etc.) to take appropriate action
  • Collaborate across store channels and/or Areas using company technology platforms
Visual l Business Operations
  • Lead and move dynamically on the floor to assess and fulfill the needs of the business, team, and customers
  • Consistently meet and/or exceed all goals and objectives for your store by monitoring and taking action on relevant key performance metrics to achieve goals and capture opportunities
  • Manage team’s compliance within the scheduling and payroll process to align with policies, procedures, budgets, and applicable law
  • Plan, prepare, and manage the schedule by considering team members’ qualifications, availability, and performance to maintain efficiency and effectiveness of operations
  • Drive overall store product strategy, in accordance with brand standards, including supervision and oversight of receiving, processing, merchandising, and exiting
  • Ensure execution of optimal layout and visual merchandising or product presentation strategy per the guidance of SMU’s Visual Department
  • Execute operations-focused company-level directives, promotions, and initiatives (e.g. from SMU HQ)
  • Manage the completion of the daily shipment and omni fulfillment processes
  • Manage immediate impacts of business disruption to support operational continuity (e.g. weather, team absenteeism, store closures, health, and safety response, etc.)
  • Meet or exceed shrinkage goal by maintaining strong loss prevention guidelines and audits
  • Understand and adhere to people safety policies and procedures
  • Perform work in accordance with applicable policies, procedures, and laws or regulations
  • Perform other duties related to the qualifications and requirements of the job as specified in company policies and/or procedures
QUALIFICATIONS AND REQUIREMENTS
  • Bachelor’s degree preferred
  • 3+ years retail management experience in a specialty retail environment
  • Working knowledge of Microsoft Office, Microsoft Teams, and POS systems
  • Excellent leadership skills
  • Excellent time management, prioritization, and organizational skills
  • Excellent verbal and written communication
  • Flexibility to work non-traditional hours, days, nights, weekends, and holidays as needed
  • Travel may be required
BENEFITS AND PERKS
  • The salary range for this role is $50,000-$55,000 with opportunity for quarterly bonus; salary is based on the experience that you bring to the position
  • 40% off discount for full time employees
  • Medical, Dental, Vision, Life insurance in accordance with plan guidelines
  • Company paid Life insurance
  • 401k in accordance with plan guidelines
  • PTO and Floating Holidays provided
We offer a unique working environment with great company benefits, fringe benefits, and opportunity for growth.

PHYSICAL REQUIREMENTS
  • To perform the essential functions of this job, you must be able to frequently stand, walk, talk, and hear. You will be required to occasionally sit, reach with hands and arms, and stoop, kneel, or crouch. You will be required to occasionally lift and/or move up to 40 pounds. Near and far-sighted visual acuity and normal depth perception are required.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. South Moon Under maintains the right to modify all or part of any job description at its discretion to meet and or exceed the needs of the business.
Posted 2026-05-01

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